Sephora’S Current Target Market Are Women Who Value Quality

Old Spice is a toiletries cosmetic company specifically targeting a male audience. The company makes deodorant, body wash, shampoo, and so forth. Their audience appeal is towards younger adults, and late teenagers both male and female. The emphasis and focus that they wish to present with their product is to make you smell like a “man.” They’re idea of a man is someone who’s more exciting, bold, independent or a leader. For example, on the company’s website you’ll see in home page the advertisement for a new product has a slogan saying,’ smell ‘em who’s boss.” They instill an idea of the ideal man through the use of advertisements. For majority of their advertisements they use men who work out excessively and have greater physique than the

* Male grooming product seemed to be a bright spot in the industry with the advent of male-specific personal care products that outpaced the growth in women’s beauty market

There are many different products developed that are designed to help people alter their bodies in some way. Some of these products are tanning lotions/sprays, body sprays/lotions of odor, shavers, nail cutters, trimmers, acme medicine, wrinkle lotions, different types of make-up, hair dyes, hair straighteners and curlers, anti-aging creams, and many other different things. The advertisements for these different products preach all different kinds of messages to men and women alike. Women’s products and commercials typically promise men will want them, they will look 10 years younger, they will lose as much weight as they want without really doing anything, and that they will look like the models they use in the commercials. Some of the gender messages that are being sent by these advertisements

It is evident that Ulta targets their ads to women. Using the strategy of gender appeal goes hand in hand with the American value of femininity. Women embrace their femininity in countless ways, but a common example would be through beauty. Many women take pride in getting dolled up. Ulta caters to that need in the ad by encouraging women to pursue beauty, whether it is in cosmetics, skin care, hair care, or any aspects of beauty. The ad not only inspires women to take part in the world wide phenomena of beauty, but it also encourages beauty experts to continue their journey of

The fragrance market is the major part of the care market. During the 90’s, this market has known a considerable growth. Currently, it might be entering a maturity phase. The perfume market is highly competitive and there are a lot of fragrance houses which are competing for sales. The total global market is over 25 billion Dollars.

Advertisers have been using masculinity and femininity to sell since the early 1900’s and it doesn’t seem to be slowing down. This is a controversial topic and has been heavily discussed within recent years.

Gender is frequently adopted as a main tool of marketing in the case of particular technological devices and one of the most illustrative examples can be observed by looking at the design of razors. The blade itself appears to be no longer important in the contemporary society when considering the overall design of the razor. It is actually hidden and all that people can see is the impressive design found in both razors meant for men and razors meant for women. Moreover, the first thing that people are likely to see when buying a razor is the brand being present on the most prominent side of the package. The marketing strategies devised by razor producers are especially gendered and even their names are meant to influence buyers into thinking that they need to buy particular products.

Male gender roles in society is very clearly seen in magazine covers, because they are images which will attract us to buy their product. Upon opening a cologne magazine, I found a picture that displayed a man, wearing all blue, in front of a dark navy background. His facial expression was broody, with not a tint of joyfulness in his eyes nor in the picture. Additionally, the other cologne ad has a “gentlemen” (as said in ad itself) drenched from the rain, as he was holding an umbrella for a woman. However, his expression was sealed with a smirk, as he tugged on his tuxedo. These advertisements give the buyers an idea on what our ideal of a how man should be. They should be strong, in both their outer appearance and their emotions. They seen

Depending on the product, staff interacts with a trainer of Sephora. Training is provided when a new product is introduced.

Media portrays women in a discriminatory way. No one really acknowledges the fact that men are discriminated against throughout media. According to Jackson Katz in Tough Guise “Men need transforming too” (Jackson Katz). Although it is not considered as prominently as it is for women, it does happen. There are some ads that actually put men and women next to each other. With the male in the picture or advertisement not being the most attractive and the female is very attractive. Those cologne companies such as aventus by creed are telling the audience that if they use this cologne, the most attractive person would flock towards you. Men want a woman who would love him for him not just because he smells good. Our society causes women to feel inferior to men but in all actuality men and women are either inferior or superior towards each other. In the Sex Discrimination and Sexual Harassment article it states“Sex discrimination exists when a person or group of people are treated unfavorably solely on the basis of their sex. In the United States sex

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.

Ask for gender of the customer during profile creation so that they have targeted advertisements about specific products in the home page. Currently most of the advertisements in website are for feminine products.

The main target group is female customers – 65 % of all customers. Women, according

3. The role of women in the workforce is changing in the United States and with this change Avon has a responsibility to evaluate the availability of salespeople and customers in a particular country. Women that want to work in direct sales and want to work part time play a very important role in Avon’s success in recruiting. This also brings up the question of are women available to meet with Avon Representatives? Emerging markets helps to expand customer base which impact Avon’s way to the market. Avon has also recognized that their beauty products are not just for the older women, it is now being promoted to women from ages 16-24 through Avon’s line called Mark. (Siantran, Dody. (2010, November 10). Marketing: avon's makeover.) Time, (), They have also produced a new line for babies called Avon Baby, which include moisturizing lotions, shampoo, and soothing oil. Avon has stated that their products are placed in bottles that are easy to hold to allow moms to easy manipulate the product and the baby.