Search Engine Optimization Essay

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

Once you understand how this whole Search Engine Optimization thing works, your business will begin to thrive as you are able to reach out to a wide spectrum of people over the internet.

You will find that some clients steer clear of this strategy because they do not fully understand its usefulness, others are intimidated by it, while other clients do not see the need for it. Data does not lie; this is why we have compiled comprehensive statistics you as an online marketer can use to convince your potential clients of Search Engine Optimization’s use and key benefits.

SEO is vast term but can be divided into two parts namely On Page SEO and Off Page SEO.

SEO is an abbreviation for Search Engine Optimization. This is the practice of improving traffic to a site from the organic or natural search result on search engine. There are two major ways traffic gets to a website; organic search and paid search. Organic search is the natural result from search engine while paid search is a scenario where businesses or individuals pay to be ranked higher in a search engine. Paid search results are usually found at the top or right side of the natural search, and they carry an icon that indicates they are paid for.

Search Engine Optimisation (SEO) refers to a collective methodology that aims to obtain a high-ranking placement of a webpage on the Search Engine Results Page (SERP). When content is written solely to improve the ranking of a website on a Search Engine Results Page (SERP), it is called SEO Content Writing. Search Engine Optimisation is carried out in two different ways, namely on-page optimisation and off-page optimisation.

Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. It is the method used to boost the ranking or frequency of a website results returned by a search engine in a effort to maximize the user traffic to site.

There are many techniques that makes an e-commerce website presence on the web. One of the key is Search Engine Optimization (SEO).The SEO is used as a key tool for website owners to get more traffic to the website. It works in a way of analyzing and building websites so that they can found a lot easier when they are indexed by the search engine. SEO could help website contents to be more pertinent and easy understandability when search engines are crawling and indexing data. The main aim of SEO is to increase traffic and appear in search

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks inorganic results of a search, the greater the chance that that site will be visited by a user. SEO helps to ensure that a site is accessible to a search engine and

Search Engine Optimization (SEO) describes the tactical and strategic efforts to maximize a website 's placement in search engine results. SEO depends on (among other factors): on-page HTML structure, website architecture, page content and keyword usage, inbound links, and a domain 's collective content. Search Engine Optimization (SEO) refers to a range of integrated techniques with the goal of securing higher Organic Search rankings (to appear on top search results in search engine websites) on the search engine for keywords/key phrases (Jaegel and Smyth). SEO is the process of affecting the visibility of a website or web page in a search engine’s unpaid results- often referred to as organic results (Wikipedia).

Trend of Web is increased day by day. People come on here and look for new products and services and then they buy these. The most common method to find product or services on web is Search engines. When they hit a query on search engines, then search engines show the results according to the query. Those websites are on the top that have used related keywords, content according to the query. If you have your own website and you also want to come on top when any user searches related the keyword which have used in your website. Then SEO comes in.

Search Engine Optimization (SEO) is the process of optimizing a company’s / individual’s website to appear on top of Google Search for particular keywords that people are looking for. For any business, setting up a website is just the beginning and the success of the business primarily depends on the promotion of the website for customers to get an awareness of their product. We are all aware that the majority of online consumers use search engine to look for products, services or business information. The majority of web traffic is driven by : www.google.com (the most commonly used search engine); www.yahoo.com, www.MSN.com, and www.ask.com (Source: Rand Fishkin, Beginner’s Guide to SEO, 2006). Visitors to the website are the ones who will result in new customers. Hence to enhance the website presence, SEO is a proven success methodology.

Search Engine Optimization (SEO) is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All the major search engines such as Google, Bing and Yahoo have primary search results where web pages and other content such as videos or local listings are shown and ranked on what the search engine considers most relevant to users.

SEO is the buzz word among businesses these days with everyone talking about it and discussion it. With more number of people now using the Internet on various different devices like computers, laptops, Tablet pcs and mobiles, more businesses are realizing the benefits of either shifting their business online or having an additional means of selling products (eCommerce store) besides their retail business.

Increasing the popularity of your business and its website are the major goals of search engine optimization, as it is only by optimizing your website that people can find your site on top pages of the likes of Google, Yahoo, and Bing.