Service Innovation and Its Outcomes

Service innovation happens when a company changes and improves their customer service methods. This makes the company’s product more desirable to customers because they are offered better customer service. This also gives the company the opportunity to build a better relationship with their customers. Often service innovation involves getting customer feedback on how to better their customer service. Better customer service creates more customers and; therefore, more cash flow and profits are experienced by the company.

Nowadays, services dominate economy and generate most new jobs. This service encounter report aims to compare and contrast my own real-world service experiences using services marketing theories. Firstly, it will compare my two satisfactory encounters journals in East Coast Car Rentals and Ambient Hotel Colina to get the most satisfactory one. Secondly, two dissatisfactory encounters in Ray White Alderley and Myer will be compared to gain the least satisfactory one. Finally, I will give 3 recommendations for the least satisfactory encounter. Theories of level of tangibility, heterogeneity, inseparability, and perishability; level of customer service;

A successful service strategy has to be implemented through executing thorough analysis, understanding customer demand, commitment from staff/management, intense dedication and a considerable financial amount allotted for spending. Policies and procedures should be outlined and must be customer service oriented. The work -flow should promote reliable service. A comprehensive contingency plan must be in place to ensure uninterrupted service to customers in case of an unforeseen event such as a natural disaster. The customer’s need must always be considered as top priority every step of the way. There is several long-term business initiatives that are best practiced by ingraining them in the minds of employees and

The aim of the report is to discuss the development of a service innovation in a hospital care setting. Therefore the innovation being introduced in the report will focus on the pain management tool for assessing chronic conditions in service users with dementia in hospital settings. As pain is a very subjective experience it is important that the tool is specifically based on the individual’s own way of expressing and communicating their pain in relation to their chronic conditions.

Marriott International, Inc. is one of the leading companies around the world with more than 3,900 properties, associates, and 18 brands (Marriott International, 2014). The aim of Marriott International is to offer the best service to its customers that will lead to a long term loyalty to the brand. It is all about offering unique experiences that differentiate them with their competitors (Jin, 2011). However, in order to offer this experience, the hotel needs to look at its operational activities. This paper looks at the strength, weaknesses, opportunities, and threats of this company and looks at challenges it faces in every operational activity. The paper the looks at areas for opportunities to devise a new innovative customer-focus service, how and where to search to devise and develop a new customer-focused service idea, and the new services development (NSD) process. The paper then looks at the potential risks and costs that will be determine by the successful development of new or modified services and the intellectual property issues. Finally, the paper makes a conclusion based on the discussions from the research conducted.

• Deliver innovative services by developing value-added applications, enhancing existing services and developing new systems and services to blend technology with customer needs;

Given the prevalence of e-Commerce business model and essence of service innovation in marketplace, this study is conducted with the aim to achieving three major objectives.

After analyzing the entire case, it has also been assessed that the innovation is the key factor that leads a company to the success with respect to the customer attraction. The marketing leaders of the company use to put utmost efforts to create innovation in their services in order to attract the potential customers towards the company. Few innovative services are; Facilpay, SELLSecure, Mobile Payment, Electronic in-store contract signature and a text message application.

As commercial ventures extending from overwhelming hardware to social insurance to money related administrations to buyer products, service development is offering organizations some assistance with satisfying so as to find new income streams their clients have to complete things (Chesbrough and Spohre,2006). Service innovation, in administration items new or enhanced administration items frequently this is diverged components. This feeling of administration advancement is firmly identified with Service from "mechanical development" ,however benefit items can have innovative outline and "new administration improvement”. Service development is another or fundamentally enhanced administration

The paper effectively highlights a research gap on the interesting topic of service innovation. In addition, the paper makes a theoretical contribution to the economic theory of globalization (Huttons and Giddens, 2001). On a constructive note, the unit of analysis needs to be clarified and the mix of top journal articles in the literature review needs improvement. A flaw in the paper is the lack of a conceptual model which would depict the relationships between the constructs and provide support for the hypotheses. The research method is straightforward, but the applicability of the dated Hofstede (2001) data requires further explanation. Without further rationale, a fair criticism could be the paper is a belated spin-off from arguably overused Hofstede (2001) data. Moreover, the lack of attention to detail, including numerous grammatical and reference errors, distracts the reader from the content. Lastly, the results and analysis are well presented and supported with practical guidance to transnational businesses.

A contributed volume that has chapters from leading service researchers covering topics in three areas: service innovation, service process design, and service process implementation.

Werr identified and elaborate the following knowledge gaps and needs for further research: • • • • • • • • • Understanding the dynamics of the service innovation process Using contextualized models of service innovation Exploring and comparing different types of service firms Service innovation in business networks Knowledge and knowledge processes in service innovation Innovative climate and HRM practices Communication and "talk" in the service innovation. Power and politics in the service innovation Gender studies of service innovation

Due to the rapid advancement in information technology (IT), which entails information, communication, mobile, and networking technologies, the service sector’s list of ventures is constantly expanding (Rust & Huang, 2014). The advances in IT sector, therefore, are very closely associated with the service revolution and the information revolution. Rust and Huang (2014) aim to explain these phenomena’s relationship to advances in IT and to consider the implications of this relationship for marketing science. Much of the drastic transformation of the world’s service sector from an industrial to a post-industrial service society is due to both the contribution of IT to service and from IT as a service. In other words, the advancement of IT has transformed the nature of service fundamentally (Rust & Huang, 2014). IT plays a role of facilitator; as the mobile and networking technology allows the consumers to access various services anywhere at any time, IT facilitates firm-to-customer, firm-to-firm, and customer-to-firm communications online and on mobile devices. Hence, this trend enables application developers to tailor services to fit the needs of each consumer (Rust & Huang, 2014). As an application developer aims to satisfy a specific need of the target consumers, the service quality and the satisfaction of the consumers increase. As Figure 1

Every era challenges pre-existing notions to bring forth innovative and original concepts, either by redefining current inventions or capturing attention with new and fresh ideas. Change is not always a friendly welcome in strategic approaches as it challenges theories that have already been established, but it can certainly lead to a colossal breakthrough. As many companies begin to understand the importance of the Internet as a main component of their communications and interactive platforms, the notion of attempting alternate marketing strategies is one to be greatly considered within the corporate world. By taking traditional forms of marketing and improving upon them with new media such as social networking, it has created one of the most successful marketing strategies to date if done right, which ultimately results in an increase of clientele and revenue. With social media continuing its rise, it has quickly become one of the most prevalent promotional methods in today’s modern industry.

According to Mr. Rakib Ur Rashid, First Executive officer of Jamuna Bank (Jurain SME Branch), “service development and design” functions handle by the “Research and development (R&D) department; located in head office. Officials of R&D department sit with the directors and president to design new service and schemes for the clients. Therefore the procedures are credential and not shareable towards the externals. So in the upcoming part I am going write my suggestions about “service development and design”