Service Innovation in Hospitality Industry

18482 WordsMar 3, 201274 Pages
Business and Economics Hong Xing Service Innovation in Hotel Industry Case Study of InfoQuest Service Science E-level thesis Date/Term: Supervisor: Lars Haglund Erik Sundströ m Examiner: Serial Number: Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se Abstract of dissertation Being developed for centuries, Hotel Industry has been in its maturity period for a long time. Confronted with fierce competition and the current global economic crisis, it becomes a hot topic in Hotel Industry how to maintain and raise revenues. By shifting focus from „Goods-Dominant Logic‟ to „Service-Dominant Logic‟, Service Science presents a new perspective on value creation and service experience. In…show more content…
....................14 3.2.2 Commercial principles....................................................................................18 Chapter4 Service innovation in hotel industry...................................................................20 4.1 Roles redefinition.....................................................................................................20 4.2 Value co-creation.....................................................................................................22 4.3 Competitive advantages .........................................................................................26 4.4 Potential problems...................................................................................................31 Chapter5 Market opportunity analysis in China.................................................................37 5.1 China market introduction........................................................................................37 5.2 Typical local businesses..........................................................................................43 5.3 Opportunities...........................................................................................................45 5.4 Difficulties and risks.................................................................................................49 Chapter6 Conclusion............................................................................................................52
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