Service Is Essential For Our Marketing Mix

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Service is also very essential to our marketing mix. We will not only offer quality products but respectful, helpful and professional service. Customers that purchase knives in our store will receive lifetime cleaning and sharpening of their knives as an added service benefit. We will make it our policy to offer the best customer service to our customers, making our policies (returns, exchanges, etc.) very clear to them before they make any final purchases. It will also be our policy to provide service to our community. Employees are encouraged and given comp-time to commit and volunteer time to various non-profit organizations in the community. As part of our event and promotions activities we will commit to donating a specific…show more content…
Once the certification process is complete we will offer blacksmithing courses, including basic concepts and metal forming, knife making techniques and tool making. These courses will be offered every 8 – 12 weeks. They will be held in-house utilizing our current blacksmith/knifesmith equipment. Students will be asked to provide their own tools and supplies or can order from us. Our second activity will be to participate and attend local and regional Gun and Knife shows, crafts fairs and other similarly appropriate venues. At each event we will reserve a set amount of promotional items with our store logo, as well as, knifes that will be available to win in contest and lottery drawings. Each contest entry will request customers email address so they can be notified if they win. We will disclose that their email address will be used for marketing purposes so that we can notify them of other promotional events and discounts. We will not however, share any information for use by any other company. Our third activity will be to create a stronger online presence. A small website has been established however, we have not aggressively promoted its existence. We believe that improving our online marketing is needed to promote our business. We will establish accounts with various websites offering hand made
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