Service Line Development: Trinity Community Hospital Case Study

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Service Line Development Case Study Introduction For US hospitals tattered by competition, trying to be all things to all patients is no longer a feasible strategy. One way hospitals can more successfully contend with smaller, more focused competitors is to systematize themselves by service line, focusing on building first-rate capabilities in just a few clinical areas. Hospitals that do well with this strategy can garner great fiscal benefits while enhancing their capability to serve their communities. Choosing the right service lines to stress requires a greater understanding of a hospital's finances and competitive environment. Hospitals also need to renovate the management of both strategic and nonstrategic service lines in order to be successful (Service-line strategies for US hospitals, 2008). Medical products and service lines can be influential revenue makers. They can add value to ones mission. They can generate a competitive advantage, build a brand and expand a margin. Plans to overhaul existing service lines or develop new ones need to reflect an organization's mission. One's development plans should take advantage of technological advances that enable providers to convey services to consumers in new and creative ways. Personalized services that take into account each customer's needs and preferences result in services that stress patient-centered rather than disease-centered care. The goal is to have products and services that keep customers healthier for
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