Service Marketing-Pizza Hut

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IBS

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[PIZZA HUT: AN ANALYSIS OF SERVICES]

Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758)

Table of Contents

Company Profile ……………………………………………………………………….02
Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20
Marketing Mix Analysis………………………………………………………………..23
Marketing Mix Of Competitors……………………………………………………….29
Pizza Hut Competitive Advantage……………………………………………………32
Restaurant Management/ job description…………………………………………39
Present promotion and Pricing strategies…………………………………………41
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The same year, the menus for all restaurants added sandwiches to the staple "Thin 'n Crispy" pizza offering.
In 1971 Pizza Hut became the world's largest pizza chain, according to sales and number of restaurants--then just more than 1,000 in all. A year later the chain gained a listing on the New York Stock Exchange. Pizza Hut also achieved, for the first time, a one million dollar sales week in the U.S. market.
At the end of 1972 Pizza Hut made its long-anticipated offer of 410,000 shares of common stock to the public. The company expanded by purchasing three restaurant divisions: Taco Kid, Next Door, and the Flaming Steer. In addition, Pizza Hut acquired Franchise Services, Inc., a restaurant supply company, and J & G Food Company, Inc., a food and supplies distributor. The company also added a second distribution center in Peoria, Illinois.
In 1973 Pizza Hut expanded further by opening outlets in Japan and Great Britain. Three years later the chain had more than 100 restaurants outside the United States and two thousand units in its franchise network. The company's 2,000th restaurant was opened in Independence, Missouri. It also established the 35 by 65 meter red-roof Pizza Hut restaurant building as the regulation size for all its new establishments. The new construction standard called for free-standing buildings built in a distinctive
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