Service Marketing This life is quite challenging if we look at things from a different perspective

Organizations are made up of people who are tasked to work together towards a wide range of goals and a good manager organizes and leads them to succeed while effectively managing the conflicts using cultural awareness. Mangers in organizations that embrace the conflict constructively can enhance innovation using different viewpoints, increase creativity, better competition and reduce the chance of group think. When I took the Personal Diversity Maturity Index one of the questions was “What is the most important reason to respond to diversity effectively?” The answer with the highest score was “It will make my company more competitive” which was the answer I chose because of what I learned during the research for this class. The success in making diversity an asset for an organization is understanding and learning from our differences. Studies have shown that conflict handling styles influence innovation, product performance and economic outcome (Gunkel, Schlaegel, & Taras, 2015, p. 568). Everyone looks at the world and interprets it through their own life experiences so the members of an organization have to strive to understand other perspectives and support diversity an inclusion of all team members’ ideas.

These activities could be done differently, in that they could use traditional fast-food prep methods or even make the food behind walls in the kitchen. However, this would change the customer experience and somewhat diminish their brand. Customers wouldn't have the sense of comfort seeing the food being prepared openly, and maybe question their quality as being comparable to that of fast food (Taco Bell). They could also change their ordering process, where customers would order and pay in one step rather then move down a line. However, in this system customers would be less involved in the process, and may feel like they are waiting around for their food. I wouldn't recommend making any of these changes to Chipotle's main activities. Being able to see everything going on and the quick and efficient order fulfilling process is what makes Chipotle strategy the gold standard for fast food chains.

The second Ps of marketing are “Place,” the company wants to sell the product directly to consumers. Frederick’s uses multichannel such as catalogues, retail stores, and the Internet. To expand its sales and opportunities, Fredrick’s uses a “360 degree” method that helps customers to buy what they want from anywhere and anytime. The company uses direct channel of distribution so the company can get feedback directly from customers about their products. Direct distribution lets Frederick’s deliver the product to customers without using a third-party like retailers. Under the direct distribution, during seasonality, Tierney (2012) states, “mail 36-page persona books while Valentine’s Day and other core holiday books run 76 to 92 pages.” The

Furthermore a diverse workforce helps breed innovation, through putting together people with diverse skills and ideas (De Janasz et al., 2007). It enables the organisation to cope with diversity outside the organisation, such as their company image (De Janasz et al., 2007). It can also enable greater flexibility and openness to change, through the whole organisation. Therefore, managing diversity should not be seen as an issue, but rather as an opportunity to enhance your organisation.

The most meaningful service-based experience I took part in was helping kids at Upward Bound Asthma Camp. At this camp I volunteered to be a camp counselor, which required me to monitor the young campers, get them involved in many activities, and teach them how to handle their asthma. Many of students came from different backgrounds and many ranged from ages five to twelve. When it came to teaching the young campers how to manage their asthma, it was a significant moment to me because it brought me memories of when I had trouble dealing with my asthma when I was around their age. Reminiscing about my past experience influenced me to get my campers to be knowledgeable about their condition. After explaining the guidelines to the campers, I noticed

?An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.?- Martin Luther King, Jr. This quote signifies my feelings towards diversity. I do agree that diversity is important not only in the workplace but in all surroundings of your life. However, it is substantially important in an organization and in a workplace for many reasons. It is a great way for teams to be exposed to unique ideas and to come up with unique solutions to problems. Innovation happens best when you have a certain amount of variety in the ideas that team mates put forward. I think the different perspectives offer a whole lot

When we hear the word Diversity we automatically think race, sex, age. It’s so much more than that. Toa better understand its true meaning we must delve deeper. The merging of people of different ages, sexes and races gives us a broad scope of idea’s in a group but if we add other cultures, religions, sexual orientations, disabilities, multi-cultural education, we have opened a wide variety of ways to problem solving within a group. This type of diversity will allow you to have several answers to one problem which allows task to get done quickly and efficiently.

Diversity is a term that we can all relate to in some way or another. The term diversity represents the multitude of individual differences that make people different from and similar to each other, (Kinicki&Kreitner, 2009). Although some people view diversity as an issue of age, race, gender, religion, or sexual preference, it is actually much more than that. It actually pertains to the differences that make each individual special or unique and this is why it becomes important to learn how to interact and grow with one another. In order for this to take place in the workplace, establishing a strong diversity management program is essential to the success of any organization.

As a start, diversity evidently means different3. People are different one way or the other, it may be obviously shown or not. These may include: age, gender, race, sexual orientation, ethnicity, culture, beliefs, social status, etc. Society is as diverse itself because of people. Being a diverse society draws wide perception of views and experiences that harness these variations to meet the changing needs of the people. In an organisation, diversity acknowledges people from different backgrounds, skill, attitudes and experiences. A diverse workforce benefits the society in a way that varied views, ideas and experiences are communicated. In this way,

Diversity is not an initiative, trend, or program. It is not tolerance, but acceptance. Diversity is a new reality, and failure to understand, value, and accept diversity can adversely affect an organization.

Diversity refers to differences in people, such as ethnic background, personality, value system and belief, education, training, and work experience. Managing diversity involves handling these differences at work and making organizational changes that enable all people to perform up to their maximum potential. It is relevant to different stages of an employee life cycle in the company, such as recruitment, job assignment, performance review, and promotion.

Companies will have to change to prepare for this coming diversity is they want to succeed. If our society keeps up with adaption and different changes then we as businesses will be able to make changes and adapt to those changes leading to a positive change in diversity. For example, since we are in a global market, businesses must embrace diversity in how they think and act. In the future

As organizations change, leadership must find ways to adapt and adjust to those changes. Many times it’s the inability of being open-minded to new ideas, beliefs, thoughts and cultures that prevent individuals from moving forward. Saner (2004) states, “Increased globalization and integration of information technology have brought about a fundamental rethinking of how to conduct business and how to lead a complex organization for continuous improvement and reinventing of the organization” (p.654). In any organization, change brings resistance, but with positive managerial and leadership skills, accepting the challenges that come with diversity such as ambiguity, complexity, resistance and confusion, will give managers the foresight to effectively and efficiently implement processes that will benefit the organization as a whole.

The service industry has an interesting outlook when it comes to implementing lean ideas; a copious amount of those in the industry do not believe lean applies to them. The finance industry, a sector of the service industry, is not exempt from that mindset. Deepak Goyal, a practitioner in health care strategies for Strategy&, has a different opinion on the matter, “Finance is just a different kind of factory. It is a processing factory, and there 's a lot of waste. The basic philosophy doesn 't really change.” (Global Focus, North America, 2009) Credit unions in particular can reap a large amount of benefits by implementing lean.

In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as “queuing”, happens when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260). Basically, this essay will state the relationship between queuing and customer satisfaction, as well as relationship between customer satisfaction and