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Service Opportunities At Cisco 22

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Contents:
1 Introduction 4
2 Literature review 5
2.1 NPI success factors 5
2.1.1 Strategy for new products 5
2.1.2 Leadership 6
2.1.3 Organisational Culture 6
2.1.4 Knowledge Management 7
2.1.5 Customer Focus 8
2.2 Open innovation 9
2.3 Service innovation 11
3 Cisco 13
3.1 Best Practices in Cisco 15
3.1.1 Strategy for new products 15
3.1.2 Leadership 15
3.1.3 Organisational Culture 16
3.1.4 Knowledge Management 16
3.1.5 Customer Focus 17
3.2 Open innovation in Cisco 18
3.3 Service innovation in Cisco 19
4 Conclusion 21
Apprendix A: Innovation challenges at Cisco 22
References 23

Tables:
Table 1: Service impact on economies in Europe (Goffin & Mitchell, 2010) 13

Figures:
Figure 1:Cisco’s commitment to innovation 4
Figure 2 (Cooper, Edgett, & Kleinschmidt, 2004) 5
Figure 3 culture (Cooper, Edgett, & Kleinschmidt, 2004): positive innovation climate 7
Figure 4: (Nonaka, Toyama, & Konno, 2000) SECI model for knowledge management 8
Figure 4: Stage gate process (Cooper R. G., 2008) 8
Figure 6: Closed innovation (Chesborough) 9
Figure 7: Open Innovation (Chesborough) 10
Figure 8: Cisco 's history of innovations 14
Figure 9:Acquisitions are one of the four pillars of the Cisco innovation engine 15
Figure 10: Forms of innovation at cisco 15
Figure 11 Cisco NPI process 17
Figure 12: Open innovation at Cisco 18
Figure 13: Cisco Innovation ecosystem 19
Figure 14: Incubation phase for service innovations 20
Figure 15: Cisco innovation competition process 22
Figure 16: Cisco awards

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