Service Request SR-kf-013 Paper
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Frequent Shopper Program The electronic commerce components of the Frequent Shopper Program are aspects of the Sales and Marketing Department’s strategic objectives to increase the loyalty and profitability of its consumers. Under this program, customer shopping trends are identified and rewarded. This in turn can support the objectives providing an inventory selection of specialty foods that their customers’ desire increasing the favorable of repeat shoppers to the Kudler name. In order for the program to be effective, customers are given a swipe card that contains their
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“Many legal issues are related to e-commerce. When buyers and sellers do not know each other and cannot even see each other (they may even be in different countries), there is a chance of fraud and other crimes over the Internet. During the first few years of EC, the public witnessed many of these, ranging from the creation of a virtual bank that disappeared along with the investors’ deposits, to manipulation of stock prices on the Internet” (Turban et al., 2010).
Financial Analysis Marketing, sales, and service are three major areas that e-CRM’s should put most focus and value to for the total business package. Kudler needs to establish a formal business plan for the Frequent Shopper Program before inception of the e-CRM project. The plan requires a detailed outline that brings forth these elements pertaining to the compiled projected costs, tangible financial benefits, and intangible strategic benefits, also risk assessments for the project. Tangible financial benefits are the key metrics for finances that are comprised of clear precise analysis of cost benefits. Specialized software applications for this field of e-CRM can be used to assist with obtaining this goal. Net Present Value (NPV), Return of Investments, and Internal Rate of Return (IRR) are all elements of the software that are critical for assessing the key financial metrics required to be clear and
Hugh McCaughley, Chief Operations Officer of Riordan Manufacturing has requested a new system for the Human Resources department of their company which would be implemented and utilized at three plant locations and the company headquarters. To build the new human resources system properly, information must be collected from various areas of Riordan Manufacturing, and the information will be collected in a variety of ways. This information must then be used to determine such items as scope of the project which can allow for feasibility studies to ensure the system should be implemented,
From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as
By Kudler Fine Foods adding the frequent shopper program this can only be enhanced. Their employees have to be trained on all areas of the frequent shopper program. They will need to know this so that they can explain to customers how to use it, how they can sign up for it, and the benefits to the customers for being a part of this program. The employees will also need to let the customers know that their information will be kept safe and confidential from all outsiders. The frequent shopper program will be able to reward the customers that buy higher price items better. This will give Kudler a chance to target these items to be sold more and build better profits.
Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also
Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include:
Kudler Fine foods would like to enhance the clients shopping experience by developing a system in order to track the customer purchases which will be known as a Frequent Shopper Program. This will award loyalty points in order for the customer to have an opportunity to redeem these points for goods services. “Kudler Fine Foods is a Local upscale specialty food store committed to providing customers with the finest selection of specialty foods and wine.” Apollo Group Inc. (2010) this will keep track of the customers purchase habits in order to assist Kudler to offer their customers and valued
The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the
Kudler is planning to have an annual revenue increase by 5% within 12 months breaking it down to four categories. A quarter percent gain is anticipated in the projects launch as well as the training of employees’. Profits will increase by a half of a percent during the assessment and alteration of the project with the promotion of the Frequent Shopper Program taking place at this time as well. In each phase of the development customer satisfaction will increase so will revenue, which will lead to an overall increase of 4.75% (Kudler Fine Foods. (2004). Apollo.).
The design team from Team A devised this business proposal as a response to the Service Request: SR-kf-013. This proposal includes the business goals, scope, requirements, feasibility, and information flow involved in the Shopper Rewards Program of Kudler Fine Foods (Kudler Fine Foods, Inc., 2008). Moreover, the budget, timeline, trainings, implementation and support for the said program were also
An effective Customer Relationship Management (CRM) program can be used to identify, retain, satisfy and obtain customers by using technology to optimize strategies for understanding customers’ needs to manage business interactions with current, former, and prospective customers. Additionally, CRM also enables companies to maximize internal, external, marketing and customer service operations to better address the needs of the customer building a better relationship with customers that a more profitable. (Ahmad & Buttle, 2001)
YourGard is a rapidly growing technology company that provides hardware and software products for the business security sector, they currently have revenues of more than $200 million. Yourgard recently acquired the company Bio-Gard, a leader in the access control market who had revenues of $80 million and is best known for their biometric technology and sophisticated management software. Yourgard has seen over the past six months a loss of new and additional business revenue from existing contracts due to a severe decline in customer satisfaction. Customer frustration stems from the lack of clear points of contacts for both the sales and
Until all illegal activity ceases worldwide, there will always be a need for money laundering services. While there is no way of knowing when the first case of money laundering occurred, countries all over the world have been trying to fight this issue for at least the last 40 years. As soon as a new technique comes out into the public, countries write laws that try to prohibit that behavior. Unfortunately, there is no one-stop fix for this international dilemma because new creative ideas come to fruition every day. No other idea or technology has influenced the illegal washing of money like the internet in the last 25 years. This essay will attempt to conclude the influence of the internet by looking at three separate money-laundering activities such as banking institutions, money transfer systems, and online currency. Defining Money Laundering
In order to establish a suitable CRM system and increase the success rate, understanding CRM processes is especially important. Building CRM system, there are many works need to do(). Firstly, the target customer market should be identified. Different customer strategies are focused on different target customer markets based on their profitability. Then, firms set customer objectives, for example, acquire customer satisfaction and loyalty. After that, the leaders and managers should support and commit the implementation of a CRM system. At the same time, when companies change their targets, a plan about changing
It’s very important to a business to have good customer relationships; CRM Software’s main objectives are to attract new customers while maintaining and satisfying their current customers and trying to win back the trust of former customers. Customers are one of the most important variables for a business owner to pay attention to, when trying to create a profit. Customer Relationship Management software keeps track of customer information to help the company maintain a strong relation with the customers. Good CRM Software brings together information from all databases within a company and gives
As Customer Relationship Management systems move from being “nice to haves” to essential tools in keeping businesses competitive, their implementation is growing at a rate to match. And of course, price and cost play a vital role. However, the price of a CRM system is more than just the cost of the software and IT.