Services Marketing and Management

The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal

Customer service involves a consideration of what is needed to treat the customers in a desirable

Customer service is a term which means a measure of how well products and services meet or exceed the customer's expectations. It is important to have this within a business as it creates a good relationship with the client and you gain their trust, It increase customer life time value and retains customers to stay with your company and have repeat sales. Having good customer service will also reduce negative feedback such as bad words getting around about the company.

Customer service is important because if it wasn’t put in place in any of the business out there then this will affect the businesses profit margins as well as their business image. This is why businesses need to meet the wants and needs of all their costumers as they are the ones that make your business work. If costumers didn’t buy any products or services then the business wouldn’t work as they wouldn’t make any profit.

These customers value both low cost and excellent customer service. Providing both generates both branch loyalty and advertisement through word of mouth.

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

| Satisfaction is a primary factor in this sector, but not as concerned with excellence in customer service as the commercial sector. Rather than selling products to make profit they offer services to the community. The quality of and access to an organisation is usually guided by working to customer service charters. Making sure the services offered are satisfactory and beneficial to the community at the right price must be balanced.

Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.

Good customer service will set my company apart from the strategic differentiation of my competitors also use of technology, pricing, and quality products. When I start my new venture with my exercising unit, I want people to know just how well my product works.

Raine goes into detail about how good customer service become a staple of the customer service industry. Raine writes that companies started to advertise that they had the most hospitable and caring staff, the goal of this to show that the company truly cares about the customers.

Customer Service provides assistance and advice to a company for individuals that use or purchase products or services. For example, if you go to a bank service the people who work in the bank will provide you with assistance and advice because they don’t want your business to fail, also, they will give you ideas and recommendation on what you should do on the current state of your current business

Customers are more willing to purchase from companies that they feel consider their needs when they create products and services. The more loyal customers are to a business, the more likely they are to refer the products or services to friends, family and business associates. Customer service becomes a part of your company's brand when you run a customer-focused business. When customers hear the name of business, they automatically associate it with knowledgeable and friendly sales professionals and a company dedicated to ensuring customers' needs are met. Companies such as online retailer Zappos and Trader Joe's are celebrated for their dedication to being customer-focused businesses and providing superior customer

Weak customer service causes customers to flee to competitors, who are having better customer service and hurts the reputation of Mars, Incorporated. Customer service is important for a company to represent the company to response to the customers when customers are having any problems or questions. Besides that, customer service plays an important role in a firm to generate more income and revenue. Good customer service can change the entire perception of customers hold towards the firm. The quality of customer service of a company will affect the reputation of a company. In this sense, Mars, Incorporated may spend more money in training employees to improve their customer service

According to Lucas (2009), great customer service is presented by knowledgeable, capable, and enthusiastic employees who deliver products and services to their customers and create consumer loyalty. From that point, it could be claimed that the best employees will build the best service which surpass customer expectation and the result of that action is when customer repurchase or talk to another potential customers. In short, customer service is the action when service provider gives customer what they desire. In addition, Gronroos (1983) proposed that service value is also affected by the service provider. In this case, the term ‘service provider’ can be defined as the company workers. Moreover, employees achieve the consumer satisfaction not only by the price but also by providing the excellent service. Different expectation comes from different customer and the satisfied result depends on the experience or purpose of each customer. By defining the different between customer gender, customer age or level of customer social status, service provider can create perfect strategies to finish company profit goal which comes from customer loyalty budget.