Sesame Target Market : Changing Lifestyles, New Technologies, And A Surging Number Of Working Adults

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Sunflower Target Market Changing lifestyles, new technologies, and a surging number of working adults are compelling more people to indulge in coffee beverages. The population of Waldorf, Maryland in 2014 is 71,358, which is the 5th most populated city in the state of Maryland. Charles County population is 154,747 with 50.1 percent being females. The entire Charles county is youthful with a median household income of $93,160 and in Waldorf alone $86,819, both surpassing the national average of $53,046. These factors have created a major boom in the industry, which has allowed Sunflower Rhythm Jazz Coffee Café to put in strategic measures to take control of the market. Our initial intent is to target the residents of Charles County Maryland and this is estimated to account for more than half of Sunflower total sales. Sunflower Café Demographic Description Sunflower Café located in Waldorf, Maryland will serve its locality in the initial stage but after a successful startup it will extend its business operation to the rest of Charles County and Washington DC metro area to include Maryland, District of Columbia and Virginia that will include both consumers and corporate entities. The firm’s main target market is adult ages 18 to 50. Sunflower tends to target urban folks with relative incomes above $25000 and will capture their interest through contemporary design and trends, which is in line with Sunflower Rhythm Jazz Coffee Cafe ads and décor. The café will position

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