3.2.7 Skills and Competencies of Dangote Cement.
The skills and competencies of Dangote Cement are well tailored to affirm it strategic position and according to Pitt and Koufopoulos (2012), they argued that it is vital for businesses to conduct a periodic analysis of their internal and external business environment in order to identify the threats that it may encounter and to identify opportunities so that resources would be deployed effectively. Also, Hart (1992) posit that every organisation must have an array of resources and competencies for the creation of a competitive edge and Dangote Cement boast of having in its portfolio a wide array of both human and capital resources in addition to competencies which is evident in the type of products…show more content… In view of the high cost of establishing a cement factory, Dangote Cement will continue to dominate the market space even though the company is conscious of the impact of government policies may have on its business. With its expansion in Africa and based on the fact that most neighboring nations to Nigeria do not have enough limestone deposits, Dangote will keep sustaining the market with its cement production.
4.0 ANALYSIS AND EVALUATION OF THE IMPLICATIONS OF THE GENERAL BUSINESS ENVIRONMENT AND COMPETITIVE ECOSYSTEM OF DANGOTE…show more content… Dangote controls 70% market share hence, making it control buyers by price fluctuation. According to Wheelen and Hunger (2008), they stated that buyers of commodities of an enterprise affect the marketplace through the strategy of price control, negotiation for more service and play business competitors against themselves. Competitors like Lafarge and BUA Cement control only 30% of the market which makes them susceptible to constant control by its high cluster buyers all in a bid to earn more turnover from sales which supports Johnson and Scholes (2012) argument that the buying power of customers may be high when there is a high cluster of buyers and high purchase