Seventh Generation

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Seventh Generation, Inc. “is a leading wholesaler of environmentally conscious household products. Originally a catalog marketer, the company shifted to a focus on wholesale in the early 1990s and within a few years had entered the mass retail market with its nontoxic cleaning products, including dishwasher and laundry detergent and chlorine-free bleach. The company also supplies toilet paper and paper towels with high recycled fiber content, recycled plastic trash bags, baby wipes and diapers, and other household products. The company develops and markets the products; manufacturing is contracted out to about eight factories.” ("Seventh Generation, Inc." Reference for Business. N.p., n.d. Web. 18 Apr. 2017.)

The company currently
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Only 16 percent agree. Seventh generation brand loyalty. If the Seventh Generation item was out of stock, what would you have done? 20 % said they went to another store to purchase it, 10%waited till next trip at the same store, 24%bought a similar item and 44% purchased another brand. And the overall customer satisfaction was rated 9.3out of…show more content…
Initially Seventh Generation started out as a small mail-order company. As of 2011, Seventh Generation was a $150 million brand selling product at eco-focused stores, such as Whole Foods, and also in the broader consumer market at outlets, such as Target and Wal-Mart.
“The four Ps can contribute to a company’s positioning as focused on sustainability. If a product or service is competitive in terms of price, then a sustainability focus on product attributes, place, or promotion can give that product or service an advantage, particularly among those consumers most interested in sustainability, such as super or middle green consumers. Sustainable marketing often requires creativity in marketing different than with traditional products, but at its core is truthful about the ecological and social impacts of products and services. The consumers that will be most attracted to sustainable products and services will also tend to be the most scrutinizing about ecological and social impacts and most interested in the truth and transparency.”( Marketing Focus on the Triple Bottom Line: People, Planet, and Profit. N.p., n.d. Web. 18 Apr.
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