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Sewa Trade Facilitation Centre: Changing the Spool'

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Written Analysis and Communication
Individual Assignment No 1
Case Analysis Report
On
‘SEWA Trade Facilitation Centre: Changing the Spool’
Submitted by
Name : RAHUL AGARWAL
Roll No : 131246
Section : B

Institute of Management, Nirma University Date of Submission: 23rd July 2013

EXECUTIVE SUMMARY
SEWA Trade Facilitate Centre (STFC) is working towards the improvement of livelihoods of poor urban and rural indian women and to educate them. But they are facing the problems of lack of funds, insufficient chain supply, poor pre and after sales services and low customer satisfaction.This is because their sales …show more content…

STFC faced competitive pressures from other not-for-prfit organizations marketing traditional artisan products,as well as chain retailers and stores selling clothing to the growing indian market. Nanavaty and Dave believed that creating a for-profit entity to manage and run Marketing and sales for STFC’S products was the best response to the increasingly competitive market.First they hoped it would increase the artisan’s income.Second,they looked forward to the financial,operational and marketing discipline that the acceptance of outside funds would entail.Third,STFC’S leaders hoped that being a for-profit entity would strengthen the organization’s ability to attract top managerial talent.Last, a change in legal status could open new sources of outside capital for STFC.The goal was to expand the scale and scope of the organization while retaining the core mission of the organization.Nanavaty and Dave felt strongly that a change in STFC’S legal status should not diminish the central role of artisans and their livelihoods played in the organization’s strategic decision making.They limited the outside funds so that members always held more than 51% of the equity.

Problem Statement
To sustain in the competitive market with keeping its core functions intact i.e.

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