Sex And Alcohol Poster Analysis

The public service announcement we decide to chose is drunk driving. The group's goal is get a message out to stop teenagers from drinking and driving. Drinking and driving is a serious issue among teens now and days. Our targeted audience in this psa are parents and teenagers. The main point of this Psa is to get parents to understand and feel comfort to allow their kids to leave and go out but have a gut-instinct that they will come back home safely and be able to make smart choices. The main point of this psa to teenager’s is to stop underage drinking, not only is it a crime but it messes up the liver. To give a message to teens that being under the influence and driving not only is risking their life but the life of others.

Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home.

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

“Alcohol is a manipulative bitch. If she was a person, I think she’d be a telemarketer or a used-car sales women who could persuade you to do just about anything(188)” ,Koren Zailckas once said in her New York Times best selling novel, Smashed: Story of a drunken girlhood, based society vs. humans. Society has captivated us with a stereotype image of who we should be; Therefore a high average of teens, seek alcoholism or drug abuse to fill the void of imperfection, such as in the case of Zailckas.

Those who want to see the legal drinking age was reduced from twenty-one to eighteen often argue that the legal drinking age in Canada and many European countries are in the middle of adolescence, and argue further that this "lower drinking age has not resulted in the dismantling of the social structure "(Heath 28). As some scientists and social researchers have pointed out, however, drinking habits of young people has changed considerably in recent years as the influence of American advertising and the availability of U.S. products has spread (Heath 231). Although the argument that a lower legal drinking age may be based on data from other countries, we must remember that the culture of alcohol are different in many of these countries and should not serve as a valid basis for a discussion of American matters. Once again, science and research should lead to an argument for reducing or increasing the legal drinking age.

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

In today 's society, the most popular for adolescents’ drinks are alcohol or beers. The article states: “Further, few studies have focused on adolescents and alcohol advertisements where there is a great deal of sexuality and nudity. Alcohol is the most frequently advertise beverage in televised sports”

Alcohol is one of the most commonly used drugs in the United States today. Sixty-three percent of Americans over the age of 18 said they have consumed alcohol at least once in the past year, (National, 2001). A survey, conducted by the Core Institute, of 55,026 college students, ranging from freshmen to seniors to non-seeking degree students, from across the United States showed that 84.1% of students consumed alcohol at least once a year and that 72.1% of students

Besides the heavy drinkers, the young audience plays a great deal to the alcohol industry. It is no wonder alcohol is appealing to the youth when ads only display very healthy, attractive, and youthful-looking people. Advertising is a powerful educating force in American Culture, one that promotes attitudes and values as well as products. Ads are now even featuring characters with special appeal to children. The makers of some 200 consumer products including stuffed animals, dolls, T-shirts, posters, and mugs are dedicated to alcohol. Advertisements have even gone as far as popular children's movies; one example of this was the very popular "Teenage Mutant Ninja Turtles" movie. The average age which people begin

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from

The graph shows the number of people who are influenced by celebrity endorsement produce when it comes to alcohol. The graph was classified into age groups and gender. And as a result, it is clearly seen that most people are not influenced by celebrity endorsed product. But among those who are influenced, most of them are females.

Continuing on, drinking alcohol has become a rite of passage for most students in college, this tradition is causing a lot of harm, and even death to college students. “Customs that promote college drinking also are embedded in numerous levels of students' environments. The walls of college sports arenas carry advertisements from alcohol industry sponsors. Alumni carry on the alcohol tradition, perhaps less flamboyantly than during their college years, at sports

Image one demonstrates the types of posters sold and bought my college students. This image was found in a local store near Hobart William Smith, as well as seen in a male dorm room. The statement, “helping ugly people have sex” demonstrates the societal notion that through drinking alcohol one has the ability to have sex with other people. In social gatherings people use alcohol as a form of liquid courage. The courage people receive from drinking allows them to feel more outgoing and allow them to have a sense of euphoria. The poster also addresses the idea that through alcohol people obtain “beer goggles.” These goggles have become a social term that refers to one’s brain activity after drinking. The effects of alcohol cause people to reduce

Teenagers are America’s greatest natural resource, and they need to be protected from some of the evils that lurk in the world. A subject that needs special attention is the abuse of alcohol by teens. Statistics show that there is a problem currently between teens and alcohol. There are many causes of teenage drinking and effects that prove that drinking is an important issue that needs to be dealt with to preserve American teenagers. Teenage drinking will become worse of a problem if it continues unchecked on its current path to destruction. Alcohol abuse among teenagers in the United States is a plague that is destroying the structure of American society.

Alcohol is the number one drug problem among America’s youth. More senior high school students use alcohol than any other psychoactive drug. Family doctors, pediatricians, schoolteachers, and parents know that alcohol is overwhelmingly the drug of choice among today’s youth, although trendier substances such as cocaine are often given more attention in the headlines (Carla Felsted, p. vii). Furthermore, it is widely acknowledged that drinking alcohol is a part of the youth culture in America; it may also be understood as a culturally conditioned and socially controlled behavior.