Sex/Gender and Personal Care Products

There are many different products developed that are designed to help people alter their bodies in some way. Some of these products are tanning lotions/sprays, body sprays/lotions of odor, shavers, nail cutters, trimmers, acme medicine, wrinkle lotions, different types of make-up, hair dyes, hair straighteners and curlers, anti-aging creams, and many other different things. The advertisements for these different products preach all different kinds of messages to men and women alike. Women’s products and commercials typically promise men will want them, they will look 10 years younger, they will lose as much weight as they want without really doing anything, and that they will look like the models they use in the commercials. Some of the gender messages that are being sent by these advertisements

IV.: These effects also could affect women. Some women have gotten facial hair. They have also seen a balding pattern similar to males. The occasion of a deepened voice have happened to most

Deodorant: we all wear it – though there is always a smelly kid or two that you can’t help but have your doubts about. And you know what; I’m changing my ways, I’m becoming one of those kids. Because screw deodorant. I’m giving up. Why? Because of all the shelves filled with pretty bottles of female deodorant there was one, just one, deodorant advertised as specifically designed for a “sportswomen”.

chemicals and start flushing them out of our system”. (Source B). One of these, are a chemical

While not having an official slogan, the deodorant brand, AXE, aimed for men, has implemented the idea that if one were to use an AXE product all over themselves, the sex crazed females will follow. This ideology is displayed through their numerous advertisements occupying billboards and television time slots. One of their ad’s in particular feature a man pouring the promoted AXE shower gel all over himself, reflected with a slender woman smearing whip cream over her chest to suggest promiscuity. Conversely, the toiletry brand, Dove, has launched their Dove Self-Esteem Project which aims to influence awareness surrounding women 's self-esteem and the confidence needed to reach their full potential. A great portion of Dove’s running commercials encourage body positivity in woman of all sizes. More specifically, many of their ads aim to discredit the stereotypes women

In today’s up-to-date culture, where everything is evolving, from fashion to technology. One thing has remained the same: Double Standards in the workplace. Although women have managed to make impressive advances in the workplace to match their male counterparts, the unfortunate and ineluctable reality is the double standards they regularly face in the workplace. Distinguished Shampoo Company Pantene aims to bring to light this appalling truth through its short one-minute commercial, “ Labels against Women”, which communicates the disparity between men and women in the workplace through these so-called “ labels”. The combination of irony, repetition, ethos and pathos incorporated into the commercial as well the appropriate backdrop allows Pantene to effectively address the double standards faced by women, while also cleverly publicising its products.

The overall value system for the western culture, which is the dominant culture in the Unites States, is consistent with the consumption of Proactiv Solutions. The consumption of personal care products and services across different subcultures, such as class, race, and occupation, varies from being fairly equivalent to showing significant discrepancies. However, consumption of these products and services is evident in all subcultures, confirming that they are consistent with each

These days a lot of products have become gender specific. However, occasionally these products are the exact same and work the exact same but with different branding. This a very prevalent today and it only helps to perpetuate the stereotype that men and women are not equal. This inequality does not help to develop our society. That being said, sometimes there is a legitimate need for gender specific products. Typically, these products can be placed in the broad category of “health care”. Health care products include everyday products like hair products, perfumes and deodorants. It can be observed that deodorants are probably one of the most used products in a highly developed society. Many deodorants are gender specific because they serve

In an original study at a local high school, 88 participants, composed of 41 males and 47 females ranging from ages 14 through 18, expressed their fragrance preferences. This inquiry did not include unisex scents as a preference choice. The results revealed that 15.9 percent of participants preferred a scent that was in contrast with their gender for themselves and 25.3 percent for their significant other preference. Despite these outcomes, 5.9 percent of the participants shopped outside of their identified gender’s section. Labeling restricted the participants, since they stayed in their gender’s section.

We went about the research and production in a few steps. First we made a power point video and then we did a voice over on the video. The video was made from slides of words and pictures that we found on the internet. We also found data on the subject. One fact that the Daily Mail found out was that one in five men admitted to never using deodorant or any other kind of body spray (Tozer, 2011). We also found out through the Huffington Post that deodorant has antibacterial that stops the stink of body odor before it happens while antiperspirants deal with sweat directly (Klein, 2013). The final fact we found that was interesting is

Have ever considered that do you really need this “for woman” stuff, while you are buying pink shave for your smooth and sensitive skin as a woman?

Carefree was the leader in the feminine care product industry since releasing their first product, the very first pantiliner, in 1976. In the past 20 years they 've experienced a significant drop in market share. In 1997 they owned only 10% of the market share, which is a major decrease from owning over half in the 70 's. In 2008 carefree launched an ultra protection line which quickly discontinued in 2012. Carefree was formerly owned by Mcneill PPC, and is currently owned by Energizer. Carefree is a lesser used brand in comparison to its competitors. Competition in this industry is mainly between Tampax, Always, and Playtex, which almost leaves Carefree out of the running. Carefree has not been a big deal in the market share for over 20

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

One consumer who was around the age of 45 spent about 15 minutes looking through body mists and perfumes, between box sets of the 60 mL mists/perfumes to the 250 mL mists/perfumes.

When Dove first launched their “Real Women Campaign”, their target age group was women between 30 and 39 that had never used skin firming products. This age group was ideal for Dove to target because their current brand image was considered emotionally dated and