Sex Should Not Sell

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

People are so used to seeing ads that they have become immune to them, so advertisers blatantly use sex to sell their products. Most people, immune to ads, won’t even think about the deeper meaning behind an ad. They will notice the product, but because the product is in a sexual situation, they will associate that featured product with sex. The problem with this advertising is that it, more often than not, uses women in compromising situations where the man has power over the woman. Some of these ads she presents as evidence are extremely violent and aggressive. One ad she mentions is three guys blatantly attacking a woman and it’s advertising women’s jeans. I agree with Kilbourne when she states, “Male violence is subtly encouraged by ads that

An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit?

The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it won't lead to the company becoming a bigger and better brand.

Advertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of “sex sells”. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through TV commercials, billboards, magazines, radio ads, or any type of media targeted at the mass majority of people. Every where a person looks there seems to be some type of advertising based on sex. The illusion of making one feel they want, need, or cant live without

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

Due to the effects of sexuality in the media, more teens are open to sexual acts and at a younger age now. Adolescents are now open to "hook-ups" or friends-with-benefits, where they have "casual sexual encounters at parties and clubs between youngsters who are not emotionally involved with one another" which are influenced by new techology and take away the "first date" which would help put safe sex into the teens minds (Friedman). Some folks are worried that the sex in the media will counteract sex education and do not include problems that having sexual intercourse can bring about. In his article "Sex, Violence and the Media", Charles S. Clark explains:

The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger). That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain

Advertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risqué and inappropriate by several readers, even their cancelled their subscriptions to the magazine immediately (O’Barr,2011) . However, by today’s sexually liberated standards, this advertising already is positively chaste. During the next 93 years, sex is become a

Sex has a distinguished place in culture, it is a constant theme and continues to increase as time goes on. Not only that, but sex has made its mark as an advertising tactic. However, this is not a new proposition. Sex in advertising emerged many decades ago and continues to claim its place. This presents a critical question. Does sex as an advertising tool sell? Research shows that sexual appeals in advertising leaves a negative impression. Sex does not seem to be the optimal selling tactic. On the other hand, research has also found that sex does, in fact, sell by its stimulating and arousing effect. There are important factors to examine such as; audience, where sex is implemented, how it affects brand recall, how advertising works, it's relevancy, and how it is used. Regardless if sex sells or not, it continues to remain a highlighted concept in advertising and culture.

The idea that “sex sells” has been a marketing concept widely used in advertisement for some time. However, companies worldwide use various marketing strategies that perpetuate the objectification and hyper-sexualization of women in advertisement. In this particular case, the focus is on Cadbury’s 2001 chocolate ‘Snowflake’ ad and how the use of three visual elements plays a role in eternalizing the sexualization of women. Firstly, the ad is instantly sexualized through the depiction of a nude model completely bare from the shoulders down. The use of nudity is a common theme in many advertisements as an eye-catching strategy. Secondly, visual rhetoric is portrayed in the candy bar itself as a symbol for what can be considered a phallic object. Models are often seen grasping objects to the lips and mouth, which construct the idea that women are only seen as sex objects. Lastly, the use of typography in the ad creates a sexual connotation by having an explicit double meaning. The use of the word “job” can have the target audience interpreting the phrase in several different ways. It is for those three mentioned reasons that marketing campaigns are and have been objectifying and over-sexualizing women in their advertisements, with Cadbury being no exception.

In terms of women and sex appeal, the world of advertising has changed a considerable amount. Many of the advertisements which are seen in newspapers, magazines, and television fail to portray women in a more positive light. The image of females in numerous advertisements are merely viewed as fascinating "objects" while they are also being displayed in a fashion that is supposed to appeal only to men, i.e. exploitation of the body. Though these types of advertisements are very effective at selling their products to consumers, it seems as if the minds ' of women, especially younger women/teenage girls are being corrupted as they are pressured to live up to the ideal image: sexy and thin with a little extra curves.

Since birth human behaviour is influenced by what the individual sees and there surroundings, this influence is greatest at a young age and fades as the individual grows in age, but never completely goes away. In today’s society where sex is something that is openly broadcasted in order to promote everything from products to television shows, sex is something that the youth of today are exposed to from an early age. But what effects can this exposure at such a vulnerable stage in life cause? Early exposure to sexual content can increase the likeliness of youth participating in sexual activity by the large amount that they are exposed too, the glorification of sex, the lack of regulation of sexual content in the media by the government, and

Carlos’ hopes that this paper can answer the question, “If sex does sells?” I hope to determine whether putting sexual innuendoes in advertisements help people to remember and buy the product that are being advertised? Does putting too much sexual images change our view towards sex? What are the positive and negative effects it can have to the people looking at it? Should marketers stop putting sexual images on