Sex in Advertising

912 Words Oct 23rd, 1999 4 Pages
Sex In Advertising An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit? Sex is everywhere, in almost every advertisement we see. While some people do not even realize it is there, others …show more content…
Over the last few years, protests over the depiction of women in ads have grown. If society is aware of this problem, it will act against it to reduce this problem. Another way to solve this issue is to reduce the amount of sex in advertisements since most ads have nothing to do with sex. There should be a campaign or organization to regulate such ads, similar to the Federal Communications Commission (FCC). Its purpose would be to figure out what ads are appropriate and locate other ads where it is not appropriate. The inappropriate ads would not be submitted for advertisement. Reduction of sex ads will help stop the problem because women, children, and the rest of society would not be affected by so many of the offensive ads. Sexier women would not exploit the average body of a woman so regular women will not carry low self-esteems. Regular people will replace the sexy models so with this, children will not be affected and women will feel better about themselves. This is not proposing to ban sex in advertising altogether, there will be a moderate amount where it is appropriate. But some might think this violates America’s freedom of speech and that the advertisers can put anything in their ads. But there are laws and organizations that limit this freedom such as the FCC. Other people think that it is not a large enough issue to affect all of society and it should not be made into such a big case. But women are
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