Sex in Advertising

1358 Words6 Pages
Sex in Advertising I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because…show more content…
However, sex appealing is effective to give an romantic image on something that people cannot be see, too. For the fragrance companies, it is not easy to identify themselves, and also customers may become confuse which fragrance they want. This is because people cannot smell odor of perfume unless they test in the store. However, sex in advertisement give customers an idea that using the fragrance makes them sexy. For example, the fragrance company Jovan in Britain has used sexual appealing advertisement since the company launched their musk cologne. Since their sales of first year was 1.5 million dollars, it turned into 75 million dollars in 1978. After 11 years, their sales became 85 million dollars (Reichert, p. 260). Lastly, I want to know that how people react to sexual images in advertising. I infer that there are some similarities and differences between how men react and women do. In the most case, I think that boys are more likely to have their eyes gotten by sexy images but girls are more likely to be convinced by sexual appeal in the advertisement. Hultin and Lundh surveyed the response to the sexual advertisement. In the survey, they had interview with Swedish high school students includes both boys and girls. Most boys answered that they would not change their brands that purchase because of sexual images but they agree that sexual images have an

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