Sexism: Traditional Stereotypes In Disney Animated Films

Disney movies have been the leading outlets for child education and social learning. Due to such power of influence controversies have been raised which include the following, but not limited to, gender roles and stereotypes, issues of independence, and misrepresentation. Many people argue that despite the morals and messages that occur within such films there are still underlying messages that deal with beauty standards and norms. However, others may argue that Disney is evolutionary and evolved the imagery of male/female standards. The controversy then becomes: are Disney films doing more harm than they are good? Due to certain themes brought on by such movies, it has left younger audiences with both positive and

Stefan Babich, a blogger for Periscope Magazine, a blog for women.Wrote a online article in 2011 that Brings up an issue many of us might not have even knew existed, that there is a lack of female protagonists in Pixar films. Babich brings up many points that are important to think about, because whether we realise it or not films,books,video games, and the media in general, at times do treat women to be less than their male counterparts.

One of the main controversies discussed in this video is the way that Disney portrays women

The effects of the portrayal of the princesses can be positive or negative. Young girls have become more imaginative by watching Disney films. According to Stephanie Hanes (n.p.), “’For 75 years, millions of little girls and their parents around the world have adored and embraced the diverse characters and rich stories featuring our Disney princesses.... [L]ittle girls experience the fantasy and imagination provided by these stories as a normal part of their childhood development’.” Also, children are encouraged to believe and hope. In most Disney movies, the characters convey the message that we can believe in true love (10 DISNEY MOMENTS THAT PROVE LOVE IS ALIVE AND WELL

Disney strongly portrays gendered stereotypes using their eleven official princesses. Young children, specifically young girls in this case, are extremely susceptible to being influenced by the portrayal of these gendered stereotypes. Golden and Jacoby performed research regarding how preschool girls interpret the gendered stereotypes shown through Disney Princess media, through both the young girls’ pretend play behaviors and the discussion of the princesses. Golden and Jacoby performed this research project in order to examine the perception of young girls in relation to princesses and awareness of gender-role stereotypes, a different research study found that girls who lived and accepted gendered stereotypes, in believing that women

Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

It seems like the entertainment icon Walt Disney Company has been around since the beginning of time, entertaining the public with its lifelike and imaginative animations and characters. Nearly every parent and child that was born in the last century has experienced a Disney animated film at some point in their lifetime, which has left either a negative or positive impression on them. The experiences with Disney films leaves most viewers with a warm and fuzzy feeling inside or the feeling of happiness, because the films themselves take the viewer on a ride out of their reality into the World of imagination, fairytales, and fantasy. On the contrary some ethnic viewers leave Disney films feeling misrepresents, disrespected, and upset regarding the way that Disney choses to represent race and cultures other than Caucasian in their films. The Disney company discriminates against people of ethnic backgrounds, does not take into consideration the cultural differences between ethnic groups and deliberately stereotypes and homogenizes all racial groups and protagonist in their films.

According to A Dictionary of Journalism, the media is defined as journalism as part of a much broader field of public communication organizations, including newspapers, magazines, radio stations, TV channels, the film industry, the music industry, websites, advertising, and public relations. For young children, media plays a predominant role in developing schemas of one’s identity, including body image, and gender roles. Young children spend the majority of their time viewing media, therefore the process of generating one’s identity based on his or her observation of media is inevitable. Disney’s princess movies have brought significant effects to children’s development of their identities. There are three main stages of Disney movies. The first stage is the “princess” stage, where the movie depicts the most stereotypes (i.e. Snow White and the Seven Dwarfs). The second stage is the “rebellious” stage, where the princesses are illustrated as curious and adventurous, yet still show the aspect of female stereotypes (i.e. Jasmine in Aladdin). The third stage is the “hero” stage, where the princesses are shown to fight the female stereotypes (i.e. Mulan). Although Disney has portrayed more complex, yet evolving gender roles as time went on, Disney’s princess movies had significant effects on young audiences by planting changing gender stereotypes.

If you did not grow up watching Disney fairytale movies, what did you watch for the first decade of your life? Movies like Cinderella, Sleeping Beauty, and The Little Mermaid have captured the attention of young children since the mid-twentieth century. A child’s opinion on gender roles and behaviors has been strengthened by Disney movies. Most young girls believe their lives will be incomplete without a man to protect them from all evils. Women have always felt inferior to men due to society’s interpretation of them in major motion pictures and advertisements. Society has started to realize its mistake on judging women and their ability to be independent by giving women more inspiring and uplifting roles in movies. A movie which does not focus as much on the typical stereotype of women would be the 1991 Disney fairytale classic known as Beauty and the Beast. This romantic fairytale does not identify women as powerless, but instead starts a positive trend of independence and intelligence. Beauty and the Beast wants viewers to realize the importance of inner beauty rather than external beauty, but still emphasizes gender inequality through the script and various songs.

Since 1937, Disney has been creating several animation movies for children, as well as adults, to enjoy. From Snow White to Cinderella to Tangled, Disney has produced household names and characters for children to look up to. Without disregarding the happiness Disney has brought to billions of children, it has also enforced multiple societal norms that are otherwise alarming. At first glance the typical Disney fairytale seems entertaining, but when examining closer they have portrayed patriarchy, unrealistic body images and racial stereotypes. For years Disney has portrayed woman as tall, beautiful and thin.

Children’s television may be one of the most influential means of gendered images ( Andersen, 2011, p.65). Considering the amount of hours children spend watching television, this means that such images are a powerful source of gender socialization. Thus, Disney has enormous power to shape and transform people’s perception and attitudes. Disney is a dangerous corporation because it’s a subliminal kind of education that are observed by young infants ( movie, :30). Mickey Mouse Monopoly takes a close and critical look at the animated films produced by the Disney Company, and these films create stereotypes about race, gender, and class.

Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

What’s important to understand is that the characters that Walt Disney created over the years, for example Mickey Mouse became icons, which had a lot of cultural significance, especially with children. The characters and their stereotypical body images, mannerisms, and behaviors were merely aspects of Walt Disney’s biased and vivid imagination and did not accurately reflect society or the culture for which they were created, but intern negatively influence his audience. Obviously, Wald Disney did not create the stereotypes, but it was the use of those stereotypes in his films that gave children the wrong impressions, specifically regarding gender roles or what it means to be a male and societies expectations of men.