Sexual Exploitation Of Sex Advertising

1049 Words5 Pages
Sexual exploitation is becoming more and more mainstream in advertisements. Everyone knows that sex sells. Especially Carl’s Jr. They have developed a reputation with their salacious ad campaigns, often depicting women in very revealing attires. In their recent advertisement for the 2015 Super Bowl, it features model Charlotte Mckinney where she is baring almost everything. There is more to the commercial than just boobs and burgers. The use of Mckinney’s body as a sexual object is discriminating to all women and raises sexism. The stereotypical ad brings imparities between genders and promotes gender policing. The attention-grabbing, super sexy “Au Naturel” ad first starts off with the model Mckinney, walking through a farmer’s market practically naked while strategically placed items are covering her private areas. She clearly has all the attention of the men at the market. She walks by this one man with a spray hose and he completely turns around to catch a look of Mckinney, who appears fully naked, being covered this time by the spraying water from the hose. She catches another man’s attention and is a shot of her bare back with a tomato shaped exactly like her behind, perfectly covering just that. The man then pinches and grabs the side of the tomato. The shot after shows her walking towards a scale where again, a man is perfectly barely covering her up by putting two big melons on a scale to replace her breasts. The last and final shot is when she is walking towards
Get Access