Sexual Impacts And Influence Of The Mass Media

(BBC network, 2014). It can also force people to change in character, which is a growing concern. Sexualisation in our society has become extremely prevalent within the younger female gender. Some may dismiss this issue as no more than yet another moral panic situation between sexuality and young girls, but some see this as a serious subject and some of these people are in fact the girls being targeted (Church, 2014). The music industry with their music

"The Kaiser Family Foundation last year found that school-age kids spend an average of 7 1/2 hours a day in front of a television, a smartphone, or another digital device"(Rosen).

“We tend not to write women as human beings. It’s cartoons we’re making.” - Paul Haggis. This is a quote that was explored in Miss Representation that especially impacts me. The impact of media on women and men is immense. Media shapes the way the genders view each other and themselves and therefore has the power to dictate how humans act, how they feel, and tell them what they want. I feel that with the constant, unregulated bombardment of media demonstrating the unrealistic and unfair treatment of the women, it’s not crazy to think that young women are harming themselves to fit these roles. The media being uncensored leads to harmful consequences including women being discouraged from positions of power and changing their body.

The media chooses to portray and sell sex, violence, drama and role models because it appeals to teenagers’ biological and evolutionary instincts. The excessive amounts of sex hormones being produced in teenagers boosts libido causing displays of eroticism to be very alluring. Scenes of action or violence release adrenaline and endorphins for emotional stimulation and teen idols like NSYNC and Edward Cullen portray the ideal mate for many girls. The music presented is mostly homogenous and simple to promote familiarity and emotional response. Had these businesses tried to sell celibacy, indifference and pariahs, their profits would have declined.

Women are seen through the eyes of the music industry as little more than sex objects; causing them to feel of no worth, leading to extremely dangerous long term mental illnesses and eating disorders. Music lyrics/video is a key source of messages that advocate and encourage drinking, smoking, drug abuse, sexuality, sex-role stereotyping, sex and violence. Exposure to music videos, has also been correlated with early uptake of sexual activity. (AMCA, 2014)

When I was first given this assignment it made me a bit uneasy. I was nervous about writing an extended essay on one particular topic. Being that there are so many social issues that need to be brought to light I was having a little trouble sticking to just one. However, with some guidance and encouragement I decided to finally settle with the issue of sex in the media. Within this extended essay I will attempt to shine light on the history of sex in advertisement and examples of different ads, prove sex sells any and everything, the role the media plays in our youth’s lives and creates hyperactive sexual development in children between thirteen and seventeen years old and how the media degrade women and associate them as mere objects. I

Music is an integral part of youth culture. Ever since the introduction of music videos in 1981 on MTV, music and music videos have gone hand-in-hand (McIntosh & Pavlik, 2004, p. 94). The effects of music (particularly hip-hop) on youth have been subject of research and controversy. There has been an increasing concern that hip-hop culture has become profoundly influential on young people’s views of sexuality.

these games, men usually play aggressive roles (such as robbers and criminals) while women play sexualized ones (strippers and prostitutes) (Geneva, 5). Geneva explains that these video games present women purely as sexual objects and imply that a woman’s only purpose is to provide sexual pleasure to a man (5). These distorted views of women has various negative effects on the young boys and adolescents who normally play these games (Geneva, 5).

Sexuality is a fundamental aspect to culture and to individual identity. Sexuality is not static; the norms regarding sexuality changes over time and is relative to culture. In the modern age, the methods and means for media expression have multiplied to new, great heights. The opportunity to consume media is omnipresent in many cultures of the 21st century. The media has affected sexuality over the course of the past two decades specifically. The paper considers the spectrum and quality of affects media has had and continues to have upon sexuality in cultures around the world. Media does affect sexuality, yet the consumers have the power to affect the media; media representation of sexuality and it affects, then are an expression of tension, conflict, or the struggle for balance between the unspoken laws of culture and the influence of the few media companies who own most of the world's media.

As you’re walking down a street you may notice a young group of girls or women walking and they see a huge billboard of a beautiful model. They might stop and stare at her and then discuss about her perfect her body is. Not knowing in the next five minutes they’ll be comparing their bodies to the model and feeling bad about themselves wishing that they had her body. Not to mention, that the photo may be photoshopped to make it seem as her body is perfect, or she had plastic surgery to fit the idea of having the perfect body. The fact that the media thinks they’re encouraging young girls and women to embrace their beauty, they’re influencing them that they have to have a perfect body in order to get attention. The media has put a lot of pressure on young girls and women to look perfect and second guess their bodies, when plastic surgery is never the answer to build their self-esteem up.

According to a poll of 10 to 16 year olds done by the advocacy group Children Now, "77 percent say that there is too much premarital sex on T.V., while 62 percent say sex on T.V. and in movies influences kids to have sex when they are too young" (Clark, "Sex, Violence"). The influences of the media is felt everywhere and especially in terms of human sexuality. Everything from TV commercials to the newspaper has some form of sex in it, usually to keep the audience interested. In modern society, the changing times as well as media executives wanting more ratings(and therefore money) have lead to teenagers more willing to try sexual acts at a younger age and the country being more openminded about sexual issues.

Critically consider at least one key academic argument from the course so far, evaluating its relevance and impact in terms of the social world in which you live.

As a Communication major, I spend a lot of time studying the human communication process, which is the exchange of verbal and nonverbal messages between a receiver and sender. This communication process does not only apply to face-to-face interactions but also includes mass media, rhetorical, and technological communication. Through these various forms of communication, the sender not only expresses his/her message but also expresses power hierarchies about race, gender, and sexuality that are present in society. Mass media has a significant impact on socializing gender roles and perpetuating gender stereotypes, and to prove that, I am analyzing mass media messages, such as television shows, movies, and advertisements.

Since birth human behaviour is influenced by what the individual sees and there surroundings, this influence is greatest at a young age and fades as the individual grows in age, but never completely goes away. In today’s society where sex is something that is openly broadcasted in order to promote everything from products to television shows, sex is something that the youth of today are exposed to from an early age. But what effects can this exposure at such a vulnerable stage in life cause? Early exposure to sexual content can increase the likeliness of youth participating in sexual activity by the large amount that they are exposed too, the glorification of sex, the lack of regulation of sexual content in the media by the government, and

There is no doubt that when it comes to American youth television is one of the biggest influences by far. Many parents would love to say that their child does not watch that much TV but in reality they are spending a lot of time watching television or using media in some way. “The study by the Kaiser Family foundation shows that children ages 2-8 spend an average of 5 ½ hours a day “consuming media” kids 8 and older spend even more time in front of the tube nearly 6 ¾ hours a day” (Kaiser Family Foundation, 2005 ). Astonishingly, more time is being spent with media then doing homework, studying or even spending time with family. A child’s retention of what