Sexuality and Gender Roles in Tv Sitcoms

As the years have gone by, you can see the change of how gays and lesbians are widely seen in mostly every tv show or movie in today’s society. This is something most of our own parents didn’t even grow up seeing gays throughout the media. Living in today’s time period, you’re able to see how the influence has changed the way people see gays and lesbians. The nation has become more accepting of the gay and lesbian culture verses back in the days of when our parents and even grandparents were our age. Not only was is rare to see homosexuals on television, it was portrayed negatively, and now you can see it portrayed positively.

The show reinforces the classical gender roles that female stereotypes continue to thrive in the media we consume every day. Women in this show is objectified and mostly portrayed as just beautiful with little education. (Gender Stereotypes in Mass media, 2014).

According to Sociologist Craig Calhoun, socialization is “the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members”(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not only guide children to understand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media.

In a systemically patriarchal society that encourages and enforces the gender binary, we as a public are conditioned to accept and cooperate with the heteronormative paradigm. Pop-culture and the media are large contributors in the ways in which the gender binary is perpetuated. Gender norms are constantly marketed towards

It is very well known to all that media is a big part of society today. It influenced how we see ourselves and the world to some extent. There are different types of media that is offered today, for example: TV, movies, radio, and newspapers. Within the different forms of media, women and men are represented in a certain way, all with different characteristics. In this essay, I will argue that there is similar gender stereotypes presented in the shows Modern Family and Every Body Loves Raymond, and how they differ from the show Full House.

Media plays an aggressive role in the way we view ourselves. We are always trying to fit in with the norm. We let media choose our sexuality, because if you aren’t heterosexual you are judged. You are judged by every move you make that is against the norm. Your identity should be you, not just something that the media should portray. Films, plays, books,

On September 20, 1984 a show aired that changed the way we view gender roles on television. Television still perpetuates traditional gender stereotypes and in reflecting them TV reinforces them by presenting them as the norm (Chandler, 1). The Cosby Show, challenged the typical gender stereotyping of television, daring to go against the dominant social values of its time period. In its challenge of the dominant social view, the show redefined the portrayal of male and female roles in television. It redefined the gender role in the work place, in social expectations, and in household responsibilities. The Cosby Show supported Freidan in her view of "castigating the phony happy housewife heroine of the women's magazines" (Douglas 136).

Sitcoms reflect the changes going on in the world to show what society is like. Sometimes it’s a show about nothing and oftentimes sitcoms actually affect the world. Sitcoms created gender role stereotypes for society and they did not always show an accurate representation of life. Early on, sitcoms were family focused and they eventually begin to shed light on different problems in society. Throughout the sitcoms The Trouble With Father, Sex and the City, The Mary Tyler Moore Show, and Bewitched women transitioned from being in the traditional role to being an effective part of the workplace. Women were portrayed differently throughout these sitcoms; they portray women to be leaders, submissive, or the fool.

Sexuality and sex in America is a complicated subject in that there is little consensus on the topic of sex in, and the American media sends many mixed messages regarding sex and sexuality to everyone, not just to adolescents. Americans are aware of sex primarily through advertising (print media, commercials, etc.) as sex is used to sell anything and everything. The media also bombards Americans with sexuality and sex on television and in films. The sexuality of teenagers is not a straightforward issue in America either. Many parents do not discuss sex or sexuality with their children. There have been ongoing debates as to whether sexuality should be taught as part of school curricula because there are such a great deal of adolescents participating in reckless and/or dangerous sexual behaviors, largely because they are grossly uneducated about sex. The paper will reference the film Juno and other texts as a meditation on the relationship between adolescent sexuality and the media.

There are many things that influence a person’s sexuality, ecspecially teenagers. This is correct because teenagers, want so badly to fit in. They want to be the in crowd not the out crowd. We the society is in the middle of major changes, people are starting to see the world differently and what we use to see as reality, is no longer what the younger generation is seeing as reality. Reality has changed because sex is no longer seen as just the “cool”, thing to do, but has almost come to be understood as a rite of passage To teenagers it seems as when they become sexually active, then they have become an actual member of society. I believe television is one of the main causes for the change in society. Television is a twenty-four hours activity, that brain washes teenagers

Research has greatly indicated and proven that media exposure has an impact on the normative perceptions of substance use and relationship behaviors among adolescents. Studies have shown that media content and patterns of usage are considerably related to adolescent perception of gender roles, romantic relationships, and sexual behavior. Repeated contact or subjection to sexualize subject matter on television or different forms of media has been related to individuals perceived normative gender roles (Herrett- Skjellum & Allen, 1996). Negative and socially impaired beliefs about relationships, for example such as ‘‘fate brings soul-mates together, disagreement is destructive to a relationship, partners should be able to sense each other’s thoughts and feelings’’ (Holmes, 2007). Also with persistent disclosure to sexually explicit content related with more positive attitudes or norms toward “uncommitted sexual exploration” as well (Brown and Bobkowski, 2011).

Over the past two decades, the impact of gender role stereotyping on our society has been examined in numerous studies. The purpose of these studies was to determine whether the sex bias portrayed in books, TV shows and social media is still as prevalent as in the past. Modern Family is one of the TV shows that clearly prove that, the roles played by males and females have changed in by the time. Modern Family show is about a family that tackles normal, everyday problems. The show features three combined families Jay and Gloria, Phil and Claire, Mitchell and Cameron and how different genders in each family act. Because of gender stereotype issues like gay marriage, house wives and large difference in age between married couples, this show focused on challenging these stereotypes and solving such conflict in our society.

Our sex saturated media is also generating conflict in young girls’ development. The portrayal of women as sexual objects is discussed in the article “The sexualization of Girls is Harmful” by Olivia Ferguson and Hayley Mitchell Haugen. The article cites statistics of “prime-time television shows popular among children” remarking that “12% of sexual comments involved sexual objectification toward women” and “23% of sexual behaviors involved leering, ogling or catcalling at female characters”.(par 6) The feature provides www.aboutkidshealth.ca/ as an “online resource for information about areas of children’s health and family life”. (Par 1) This web site states “depression, low self-esteem and eating disorders” as consequences for media sexualizing women. (Par 2) The research defines “the objectification theory as a psychological theory explaining the

Media and its representation of Lesbian, Gay, Bisexual, Transsexual (LGBT) themes has been prevalent throughout time. According to the collections of studies and stories by Meem, Mitchell and Jonathan (2010) concerning LGBT individuals, it is important to represent such themes because it is able to enlighten people on how our society as a whole, has become dynamic. The Media can be seen as a “central source” where negative perceptions can be created. As a result, stereotypes can be either created or perpetuated about this group, negative or otherwise. Media as a medium, therefore, is an extremely powerful tool in our society, and can be used to change or create people 's perceptions about this particular segment of our world (LGBT).

As a Communication major, I spend a lot of time studying the human communication process, which is the exchange of verbal and nonverbal messages between a receiver and sender. This communication process does not only apply to face-to-face interactions but also includes mass media, rhetorical, and technological communication. Through these various forms of communication, the sender not only expresses his/her message but also expresses power hierarchies about race, gender, and sexuality that are present in society. Mass media has a significant impact on socializing gender roles and perpetuating gender stereotypes, and to prove that, I am analyzing mass media messages, such as television shows, movies, and advertisements.