Essay on Sexualization in The Media

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Many different articles and essays use statistics to back up their claims but you is to say if they are accurate or not? In “Little Girls or Little Women? The Disney Princess Effect” by Stephanie Hanes and “Toddlers in Tiaras” by Skip Hollandsworth they use many different statistics to back up their claims that the media is sexualizing little girls and that it is a problem for themselves and society. Even though they shock you with their disturbing statistics you wouldn’t know if they were correct without some further research.

Imagine you are bored one day in the early morning. You reach for your favorite magazine, the newest edition of the widely recognized Vogue magazine. On the cover, as always, there is a gorgeous woman. She is dressed in a gold, sparkly, dress (which probably costs more than what you make in a year) and in even more expensive and fancy heels. Her hair and makeup are obviously professionally done, and she looks absolutely beautiful sprawled out on a large bed provocatively with a rabbit on either side. And then you realize something, this isn’t a women you are looking at; it’s a girl - a 10 year old at that! (“10-Year Old Vogue Model: Pretty or Pretty Weird?”).

Magazines, Internet, radio, music videos, music lyrics, and other types of mainstream media relentlessly portray sexualized images of women that not only promote narrow and unrealistic ‘standards’ of physical beauty, but seem to endorse, glorify and encourage them. We are almost back to the 1950’s, where women were seen merely as a sex object. Horrifyingly the media is now broadening their attacks and promotions of sex to teenagers and young girls. A report created by the Australian Communications and Media Authority (ACMA), attest that there are many short term and long term physical, emotional and psychological effects of the premature sexualisation of teenagers and young girls.

According to Laing, “The sexualization of female athletes reduces their self-esteem and identity by dehumanizing and pressuring them into an unhealthy obsession with body image” (page: 3). This leads to the media making women self-conscious about their bodies. Athletes often hear people say of other athletes, “She is too big, she’s not muscular enough or she is too skinny about female athletes.” Because of the way in which the media portrays a particular set of females, all females tend to strive for this “perfect physique”. This can lead to serve cases like dissatisfaction with their appearance and eating disorders. Some may argue that women like the sexualized manner in which they media portrays them because it increases their self-esteem

2010, the American Psychological Association (APA) released a report on the sexualization of girls in the media and found that massive exposure to media among youth creates the potential for massive exposure to portrayals that sexualize women and girls and teach girls that women are sexual objects. Examining various media, the findings proved girls are portrayed in a sexual manner more often than boys; dressed in revealing clothing, with bodily postures or facial expressions that imply sexual readiness. Women and girls are also more likely to be indicated portrayed in a sexual manner (dressed in revealing clothing, with bodily postures or facial expressions that imply sexual readiness) and are objectified (used as a decorative object, or as body parts rather than a whole person).

The “perfect image” construction not only can create an unattainable physical appearance that the American society then idolizes, but it also can overly sexualize a woman or a man’s appearance. The sexualization of girls and women has been on the rise for a while, and the media is partly to blame for this. In an article for U.S. Catholic, author Meg McSherry Breslin stated that through the media, young girls and women have learned to believe that their self-wroth and value comes from their sex appeal (Breslin). McSherry Breslin also stated in her article that sexualization is advertised for young girls through young girls figurines. The figurines McSherry Breslin describes consist of Bratz dolls and Barbies that are dressed with short skirts,

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

Today's media is increasingly pornographic, and the notion that 'sex sells' has infiltrated the advertising of virtually all products and services. Both men and women are sexualized in contemporary media, but the extent to which women are sexualized is far greater that men are. Jean Kilbourne states in her talk, The Dangerous Ways Ads See Women, "There are stereotypes that harm men, of course, but they tend to be less personal, less related to the body." The stereotypes that drive the portrayal of women in the media lead to the repeated objectification, particularly sexual objectification,

The media has a strong impact on us. From advertisement in commercials to radio, the media has been dictating what we should see and hear. The videos we watched in class showed how bad the media sexualize women in commercials and how bad women are treated in the media.

Women throughout media are standing out as an object. As women we are attracting attention by dressing scandaless. In the book so sexy soon jean killbourne describes “when people are sexualized, their values comes primarily from their sexual appeal which is equated with physical attractiveness. Magazines become another electronic on how to view women as. For instance men are going through a magazine just to get their mind off few things but instead they come across a picture of a nice curvy woman who is laying on a new 2015 mustang being sexually attractive to men. The deep women dig for attention the more they are portrayed as an object. To change the media in today society will be improving a better way to investigate a better way on how

According to a poll of 10 to 16 year olds done by the advocacy group Children Now, "77 percent say that there is too much premarital sex on T.V., while 62 percent say sex on T.V. and in movies influences kids to have sex when they are too young" (Clark, "Sex, Violence"). The influences of the media is felt everywhere and especially in terms of human sexuality. Everything from TV commercials to the newspaper has some form of sex in it, usually to keep the audience interested. In modern society, the changing times as well as media executives wanting more ratings(and therefore money) have lead to teenagers more willing to try sexual acts at a younger age and the country being more openminded about sexual issues.

Since birth human behaviour is influenced by what the individual sees and there surroundings, this influence is greatest at a young age and fades as the individual grows in age, but never completely goes away. In today’s society where sex is something that is openly broadcasted in order to promote everything from products to television shows, sex is something that the youth of today are exposed to from an early age. But what effects can this exposure at such a vulnerable stage in life cause? Early exposure to sexual content can increase the likeliness of youth participating in sexual activity by the large amount that they are exposed too, the glorification of sex, the lack of regulation of sexual content in the media by the government, and

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following

One of the most important resources of a business is its advertisement team. Due to the fact that people can and will buy your product only if they know about it.