Shampoo Product Research

2874 Words Mar 31st, 2012 12 Pages
Product Research
A Comprehensive Report


Product : Shampoo K.ARUN RASIKA
Type : FMCG Product Ist MBA sec “A”

This report covers

• What is a shampoo?

• History of Shampoo.

• Need for a shampoo.

• Types of shampoo.

• Major ingredients.

• Manufacturing process.

• Manufacturer’s list.

• Top brands in India.

• Shampoo Market in India.

• Target market

• Marketing strategy.

• Products from major brands.

• Comparison of
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They remove sebum, oil, scalp scales and the anti-fungal acts on the fungus which is usually the cause of dandruff. • Anti-Lice shampoos: They contain Gama-benzene hexa-chloride which kill the lice when applied in a proper manner.

Conditioning Shampoos :
They are a combination of shampoo and conditioner. These products may be self-defeating since the shampoo removes sebum, the body's natural conditioner and replaces it with an artificial conditioner

Herbal Shampoos :


Some companies use "all-natural," "organic," "botanical," or "plant-derived" ingredients (such as plant extracts or oils), combining these additions with one or more typical surfactants.

Major ingredients The more important ingredients in shampoo formulations are water, detergents, foam boosters, thickeners, conditioning agents, preservatives, modifiers, and special additives. .In the personal care industry, nearly all of the ingredients that can be used are classified by the Cosmetic, Toiletry, and Fragrance Association (CTFA) in the governmentally approved collection known as the International Nomenclature of Cosmetic Ingredients (INCI).
Commonly used chemical ingredients in a shampoo are • Ammonium chloride • Ammonium lauryl sulfate • Glycol • Sodium lauryl sulfate • Sodium laureth
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