Shamwow Persuasive Essay

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The major problem with using only logos to appeal to your audience is that you are not able to make an emotional connection with your audience, and most of the time people will feel as if the presenter is talking down to them. A perfect example of this is the commercial for Shamwow, and how “Vince” has a slight cockiness to his personality when presenting this product to the viewer. In order to capture the attention of your target audience, one must try to tap into the emotions and try to implement a particular idea that will leave them with a particular emotion. By creating an upbeat and happy advertisement, people will be able to make that emotional connection with the product.
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