Shangri-La Case

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[pic] TABLE OF CONTENTS TABLE OF CONTENTS 1 LIST OF ACRONYMS 4 1. THE GENERIC COMPETITIVE STRATEGY AS WELL AS THE KEY ELEMENTS OF SHANGRI-LA HOTEL’S STRATEGY 5 2. ASPECTS THAT UNDERLIE SHANGRI-LA’S EFFORTS TO EXECUTE ITS STRATEGY (5) 6 3. CRITIQUE OF THE COMPANY’S TRAINING AND COMPENSATION POLICIES AS WELL AS CAREER GROWTH EFFORTS? 7 4. AN ASSESSMENT OF THE CULTURE AT SHANGRI-LA HOTELS AND WHAT IMPACT ‘THE MISSION STATEMENT’ HAS ON THE COMPANY’S CULTURE 9 5. CHALLENGES THE COMPANY FACES AS IT ATTEMPTS TO TRANSFER ITS CORE AND DISTINCTIVE COMPETENCIES 9 6. WHAT DOES THE COMPANY’S FINANCIAL AND OPERATIONAL PERFORMANCE REVEAL ABOUT HOW SUCCESSFUL ITS STRATEGY AND STRATEGY IMPLEMENTATION EFFORTS HAVE…show more content…
2.2. Human resources Extensive training programs are in place to improve the skills of the line staff and professional skills of employees at all levels in the organization. 2.3. Corporate culture Shangri-La designed a clear vision, mission and inculcated corporate values that enabled the organization steer its employees towards achieving the organizational objectives. The value accorded by the company to its human resources translates into service values that enhance the satisfaction of the customers. As the company believes in unique characteristics encapsulated by the Asian Hospitality, these traits thus form the basis of the organizational culture. The service quality of the hotel is so distinct and follows the Asian tradition that makes it unique from its competitors. This quality in the culture has enabled Shangri-La to claim unmatched success. 2.4. Core competencies A resource based view suggests that a firm has to use its available resources and capabilities for garnering distinctive competitive advantage, which enables the firm to add value for the firm. Shangri-La developed various essential and unique resources as well as essential and core competencies. The firm developed a positive reputation in the market much higher than that of its competitors and established a solid customer base that can be considered as the distinctive competitive advantage. To remain competitive Shangri-La relies on its unique

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