Shangri La Strategic Management

2677 WordsMay 11, 201111 Pages
Strategic Analysis of Shangri-la I. Introduction The hospitality industry constitutes an economic sector with the fastest growth worldwide. At present, the industry continues to receive recognition as a profitable and progressive industry. The hospitality industry offers diverse opportunities for employees and varied services and features to customers. This means that overall industry actual and potential provisions are unlimited, which accounts for continuous shifts or adjustments contributing to industry viability. Diversity in employment and service offerings of the international hospitality industry has resulted to the higher number of people employed in the hospitality industry more than in manufacturing firms. (1998) Due to…show more content…
During the regular lean-peak cycle, the actual capacity of the two hotels is at 68 percent while its actual capacity can reach as high as 82 percent during the peak season. Although, the hotels do not reach full capacity during the regular annual cycle, the difference allows the hotel to compensate sudden surges in tourist flow during special events. Shangri-la hotels in Hong Kong are in top shape and compliant with energy and environmental regulations. As early as 1997, Island Shangri-la already received a certificate of merit for achieving high levels of building efficiency and environmental conservation. Part of the upgrading of Shangri-la hotels in Hong Kong are improvements in the technology features of the building and rooms including automation features and Internet connectivity. With the strategic utilization and integration of all the aggregate physical resources of Shangri-la hotels in Hong Kong, the hotel should be able to optimize its gains relative to the costs of upgrades and maintenance to surpass competitors. Shangri-la increased the value of its real estate assets by 5 percent in 2006 through upgrades and maintenance. 2) Human Resources Shangri-la hotels and resorts is the second largest employer among the top international hotel groups. Its 23 hotels and resorts employ around 14,885 people and by 2008, its new 12 structures would open 9,923 more jobs. The company selects its employees

More about Shangri La Strategic Management

Open Document