Shannon and Weaver Model and Its Application

Communication is an expressions of ones thoughts...To convey what one person is trying to say to

So now on to the six steps that make up the communication cycle. The first step of the six is when an idea occurs. This is when the sender of the message has to think about something that they may want to communicate about. For example, if it was in a health and social care setting, for example at a doctor’s surgery the GP will think of how he is able to communicate with his patients and this will make it more efficient for him. The second step of the communication cycle is when the message gets coded. This is when the sender has to consider what they are going to say and how they are going to say it, so if they are going to use

Communication enables human beings to interact in a meaningful way. It is hence a vital component of coming up with the meanings of situations so as to derive the intended conclusions.

Communication is the sending and receiving messages and information between two or more people. The person receiving the information is called the receiver and the person sending the message is referred to as the sender. The information conveyed can include instructions, ideas, facts, concepts, beliefs, opinions and even emotions. Effective communication occurs if the receiver understands the exact information or idea that the sender intended to transmit.

Communication involves the exchange of messages and is a process which all individuals participate in. Whether it is through spoken word, written word, non-verbal means or even silence, messages are constantly being exchanged between individuals or groups of people (Bach & Grant 2009). All behaviour has a message and communication is a process which individuals cannot avoid being involved with (Ellis et al 1995).

The reason communication is seen as a complex process is due to its different parts that make it up. These different processes that take place are composed of other elements creating a very complex system. The parts are sender and receiver, message and feedback, channel, context, and noise. These parts contain other factors within themselves

The communication theory was proposed by S.F Scudder in the year 1980. It states that all living beings existing on the planet communicate although the way of communication is different. The universal law of the communication theory says that all living things, whether they’re plants, animals or human beings, communicate through sound, speech, visible changes, body movements, gestures or in the best way possible to make others aware of their thoughts, feelings, problems, happiness or any other information. (Merton, R.K. 2001)

ESSAY QUESTION: Which communication theories that you have researched and applied, provide most insight into understanding the dynamics of the observed event?

Another way interpersonal communication can be looked at uses the Shannon and Weaver model, which breaks up the process into five parts. The information source, transmitter (sender), receiver, destination, and noise, which is sometimes involved (Hill, 2007). Noise is anything that can get in the way of the clarity of a message. An example could be a crackle through the phone line, or an interruption from a third party. Noise can create complications within interpersonal communication, and make it harder for the message to be delivered clearly (Hill, 2007).

Communication is the activity of conveying information through the exchange of thoughts, messages, or information, by speech, visuals, signals, writing, or behaviour. It is the meaningful exchange of information between two or more living creatures1. Effective communication is a reciprocal interactive process in which sender and recipient have responsibilities to ensure that a message has been received and understood.

The interpretation of those perceptions are basic to the process of communication, because the way a message is interpreted varies according to the

In addition, understanding different models of communication enable members inside and outside an organisation to depict different messages being provided by the employee or customer and develop their communication skills. The Shannon and Weaver model of communication was developed to show the effects of communication between two people (Kikoski, 1993). In the Shannon and Weaver model, a message is encoded (via a symbolic form) from a source (the sender) through a medium called a channel, and decoded (retranslated) by the receiver. However, the message can be interrupted by a process called noise and can result in discrepancy and sometimes negative feedback from the receiver (Bowman and Targowski, 1987). In response to the Shannon and Weaver model of communication, through the identification of any noise within the communication process, as a result of the manager level of attunement in communication skills, the encoded

In the chapter dealing with communication models, we understand that models help us understand what we perceive and also help us understand how out thinking works. Models have an impact on the way we anticipate and respond as well. The book gives the example of the universe and about how it comprises of the idea of the earth as a sphere and about how it spins on an imaginary axis and revolves around the sun. This theoretical assumption helps us to come up with predictions of climate, seasons, light and dark. Language is the means by

However, according to Shannon himself, what really launched him into the theorization of information was Ralph Hartley’s paper Transmission of Information. This paper developed “a measure of information that could in principle be used for discrete or continuous signals.” Hartley’s publication also proved that a channel’s bandwidth defines how much information can be sent through it. Since a channel’s bandwidth was limited and since continuous signals could be broken down in small steps before being sent through the channel, Hartley concluded that if the steps were small enough, the approximated signal would be not only close but identical to the original signal. Finally, Hartley realized that information could be the “resolving of uncertainty.” He developed a mathematical formula according to this concept to quantify the amount of information in a message but unfortunately, this formula was not complex enough and could not be applied to cases in which the constituents of a message did not have all the same chances of being selected. Indeed, “in written English for instance, some letters are used more frequently than others.” Hartley’s formula would not work when trying to encode sentences for example because he couldn’t model the fact that the letter E had more chances to be selected than any other.

Communication is a way of life for sociable organisms on earth. There are many forms of communication and several are used without saying a word or making a sound. With the types of communication in the world, communicating effectively may seem an unlikely idea. Effective communication between two individuals or more is dependable on the way the message from the sender has encoded the information. Effective communication insists that information sent should be received and retransmitted back to the sender without any loss in translation. To understand communication, it must first be broken down so that each