Shanzhai

In the 1980s, Motorola was the major supplier in consumer market cellular telephone and pager systems. In the 1990s, Motorola was the number one of mobile sales. Today, “Motorola is a major player in a fierce electronic revolution of global dimension.” (Entrepreneur Media, 2011, p.1 ) .

Samsung also has a strong customer loyalty to its brand which can be a strong barrier to the new entrant. According to the (Anonymous, 2009) Mikah Martin Cruz,marketing director of Samsung Electronics UK claims that nurturing the customers brand loyalty to samsung is the main pillars of marketing direction. The threat of substitute for Samsung may be due to the similar phones with more advanced feature that are usually of competitor brands like the Apple iphone,Huawei etc.Price also may play a role in chances of substitution when a competitor brand provides the same feature with a relatively low price. Due to the rapid growth in technology the smart phones are likely to be substituted more advanced technologies. (Boult, 2015) claims that smart phones may not exist in another five years as consumers are getting interested in Virtual Reality VR.The power of consumers is high as there are varieties of smart phones available in the market. In case of Samsung too consumer has the power to bargain and have choices of different varieties of phone with same features and relatively low prices. The Power of supplier is low for Samsung because Samsung has its own supplier for most of the components. Samsung supplies its own raw material and also manufactures its own processor and its components.

Technology is a huge impact on society. It shapes the way people talk, work, and study. They can also change our perspective on life. However, the most influential change that came across the world is cell phones. They are one of the most valuable electronic devices that made it easier for people to communicate with another person. BlackBerry is the prime example of expanding the cellular universal. It changes the way people are using cell phones due to its high quality features. However, the BlackBerry company did not always have a perfect way of being managed and market internationally. They have had to deal with issues that affected them. Furthermore, there has been a case study about BlackBerry’s business aspects. It is called “BlackBerry

Smartphone producers often attempt to get an edge over their competitors by using tactics that involve bending the law and attacking the reputation of rivals. The advancement of the development of new technologies during the past decade is a result of fierce competition between many companies in the mobile industry. While some of a company 's efforts are focused on the development of new features or upgrades to existing technology, many of them are focused on taking down competition by any means necessary. These companies gain a following by attempting to sabotage the reputation of their competitors while maintaining a positive reputation themselves. Such competition has evolved into a sense of consumer favoritism with many consumers

Less lead time:- Shanzai took only 45 days for mass production which was considerably less than time taken by the traditional manufacturer. So they can provide maximum variety of mobile phones in minimum amount of time.

China is the world’s largest mobile phone market. Due to the large size of the Chinese cell phone market and its potential for long-term continual growth, competition for access to China’s consumer markets is intense. For the first ten years after entering China, Motorola had no competition but now competitive threats from other multinational companies like Nokia, Siemens, Samsung, and local producers like TCL are a cause for concern within Motorola.

Apple lost valuable market share to Chinese manufacturers Huawei and Oppo, which saw promising increases in their shares year over year (9to5Mac, 2017). Currently, the iPhone market share is decreasing in China, the world 's second-largest economy after the U.S., which can be attributed to new manufacturers and iPhone users delaying upgrades (9to5Mac, 2017). While all products go through a product life cycle, Apple has already been through this cycle with at least two products (Forbes, 2016). Currently, Apple has no backup to replace its vanguard iPhone product. Adding to injury, the competing Huawei P9 phone compares well against the iPhone 7 and cost 30 percent cheaper than the iPhone (9to5Mac, 2017). In addition, cheaper android phones that offer everything the iPhone does and sometimes more at fraction of the price are also gaining market share rapidly (9to5Mac, 2017).

Xiao Mi came up with a very well thought plan of a vast wide array of suppliers and market channels. China was a retail-dominated mobile device market. Any mobile phone manufacturer could choose whether or not to get a space in retail store and sell phones to the public. Xiaomi had decided to use online selling as their primary means of distibution on the purpose of lowering sales costs and its products prices which proved to be a success in its domestic market(China).

“How can I build a company in China that can last over 100 years?” Lei Jun, a back then 40-year-old investor and serial entrepreneur, always asked himself when he was thinking about founding a company to prove that high-end hardware can be made in China, despite the country’s reputation for manufacturing low-cost, low-quality goods. At that time, two very well-known and successful Chinese companies inspired him. One of them is Tong Ren Tang, a 340-year-old traditional Chinese medicine company. It taught Lei that a company should never produce lower-quality products for the sake of cost. The other company is Hai Di Lao, a hot pot chain, which demonstrates how successful a restaurant can be by putting extremely strict emphasis on the superior customer service for over ten years. These two core values, high-quality product and service, eventually became the foundation and guidance of Lei’s new venture – Xiaomi Corporation, a smartphone company.

Beginning with an understanding of supply chain management, Hill et al. (2015) defines the task as managing the components from suppliers and the flow of inputs used in production to maximize inventory turnover, while minimizing inventory holding. Competing in the smart phone market requires Samsung to use innovation, a source of competitive advantage, possibly leading to high profit gains if production costs can be reduced and quality can be improved (Hill et al., 2015). Should Samsung succeed in producing high quality at a low fabrication cost, they could compete with Apple, for example, and possibly earn higher profits to match their large market share, which currently does not match their profits.

This paper is about Samsung’s Electronics marketing strategy with cell phones and tablets. Samsung was a let starter in the business can get over disadvantages and putting themselves in a good position as a world wide brand. The phone business is massive in size, it is a quick paced world where products are always on demand for bigger and better quality.

For completion of this study, electronics which is leading manufacture through innovative and reliable products and services in highly competitive market. Main focus is on mobile phone who are attracting customers through new design, innovative features and competitive price (samsung.com/uk, 2014)

Since the emergence of the mobile communication, mobile phone changed people 's life greatly. Especially the advent of the era of mobile Internet, the communication industry and mobile phone industry develop at top speed and become the new growth point of national economy. In a functional diversity and smartphones as mobile Internet terminal as the theme of today 's mobile phone market, the domestic mobile phone have, developed its own brand smartphone, Xiaomi mobile phone as a rookie, domestic handset has attracted the attention of more and more mobile phone enthusiasts, that also for the mobile phone market in China has brought new hope and expectation. Some people say that the success of the Xiaomi owe to it’s low price, and don 't think this success will go too far. But I think the low price is an aspect of success, but not the whole. Xiaomi’s unique business model and management strategy determines its success.

Xiaomi was growing rapidly in the last five years in which it has become the world’s third largest smartphone company. Xiaomi has a great understanding of its customers and the market; therefore, it was able to attract many customers and create high quality products. One of the major factors that contributed to Xiaomi’s success was the mobile internet and e-commerce strategies. Xiaomi grew into a mobile internet and e-commerce company that contract-manufactures smartphones and compatible devices designed to offer a complete customer experience. The second major factor was Xiaomi’s world-class team. Xiaomi contained a world-class team of Chinese executives and one prominent western executive, with collective experience at top foreign IT firms like Google, Microsoft, Motorola, and Yahoo. Its executive team complemented Lei Jun, Xiaomi’s driven founder and CEO, and brought attributed that Lei Jun lacked. Furthermore, the last major factor was Xiaomi’s manufacturing model, which is based on customer demand. In other words, when Xiaomi’s customers place their orders

The phone industry in India of LG and SAMSUNG is one of the key success drivers of any growing economy and henceforth one of the world’s most important revenue generating sector. This industry has a wide range of organizations and companies which are engaged in the design, manufacturing , and selling of the products. It helps the improvement in various infrastructure facilities such as rail, road and power, thus playing a vital role in the rapid growth of the economic and industrial development. The Phone market is growing at a healthy pace because of the comparison with increasing levels of customers in india with respect to different companies in the larger phone markets of the world. Worldwide, the phone market has not only been focussing on manufacturing but also towards ensuring that one 's products are superior in terms of quality.