Shaping Cultures Globally : Rules Versus Emotions

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Shaping Cultures Globally: Rules versus Emotions At the core of temporary debates pertinent to the Globalization discourse lies the diverging paradigm of governance through persuasive or coercive power. Some of the most common methods that employ these powers are implicit like the usage of ideologies, but they can also be explicit like the execution of laws. Both ways of governing play a bureaucratic role in the transformation of cultures. These changes have resulted in the spread of beliefs associated with Modernity; a dimension of Globalization which is often thought of as a set of principles indispensable to a contemporary society that lives in the future and therefore is open to innovative ways. Drawing from “State of play: The political ontology of sport in Amazonian Peru” written by Harry Walker and from “Sincerity versus Self-expression: Modern Creative Agency and the Materiality of Semiotic Forms” by Eitan Wilf I will outline cultural transformation through a habituated embodiment of Modernity principles. While both articles touch on socialization processes involved in the rise of Modernity among indigenous cultures, deontological ethical systems of morality composed of rules and standards like the ones Walker makes reference to are enforced through organized activities whereas normative ethical systems that Wilf touches upon, which adhere to merit of actions themselves are imposed through semiotics. “State of play: The political ontology of sport in Amazonian Peru”

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