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Sharky's Failure

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Marketing as well as strategic planning is a key source of a profitable and successful business. Most companies and products fail due to a lack of knowledge of how to properly run a business effectively. Companies are so focused on designing and manufacturing new products that they postpone until too late in the game (Why Most Products Launches Fail pg. 2). The ideas are great, however, the thought process of how to succeed long term and adhering to the goals set are in most cases are not obtainable goals. A balanced approach in succeeding in an effective business is to have other entrepreneurs with similar perspectives in business ventures to share a valuable input of do’s and don’ts that made their company’s popular. Sharkey’s Gulf Grill that was located in Memphis, TN. was an upscale seafood restaurant with a great ambiance atmosphere. There were five reasons why the company did not stay in business long-term Quality Service, Pricing, Not Satisfying Customer’s Needs, and Poor Execution of Marketing and Mis-Management of the business. Sharkey’s was known for their fresh seafood items such as oysters, king crab, …show more content…

Unfortunately it's not. Uninspired menu, small portions, Red Lobster quality hostess & wait staff, mish-mosh dull decor (what's with those huge captain’s chairs and high back Windsor chairs!) TVs visible from dining room, etc. Is this a restaurant or hang-out bar? Oysters some of the smallest I've ever seen. Pompano good but small portion & skin on which would have preferred not. Lobster bisque very good but on cold side and bowl not much bigger than cup. Wedge salad great. We stood at hostess station 5 min before scowled face hostess passed us off to be seated. I notice all the staff seemed unhappy. I'd say poor management. I've given Sharky's several chances but in that price range there's just too many other great

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