Shea Butter's African Origins

In today’s society, natural hair is popular for many women which have chosen this over relaxed hair. “More and more, African-American women are leaving behind chemicals used to straighten hair and accepting their natural curls” (P., 2016). “The market for relaxers has fallen for several years now. Sales of hair care products for African Americans reaches $774 million in 2014, representing a 12 percent increase since 2009, according to Mintel” (H., 2015). SheaMoisture is a company that is tailored to the African American community. It provides various products relating to natural hair care products, beauty, such as cosmetics, and hygiene. Tony Roberts, a multicultural analyst for the intelligence firm Mintel stated, “We can see that sales [of relaxers] start to decline as far back as the 1990s. We forecast that the decline [from 2014] will reach 45 percent by 2019” (H., 2015).

Marketing plan is always based on information regarding product, customers, market and competitors. The best way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler & Keller, 2009).

The SWOT analysis analyses the company’s strengths, weaknesses, opportunities and threats, therefore Burt’s Bees can counter a few critical weaknesses that could threaten our ability to build profitability and the market position.

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

SheaMoisture natural hair products ranges from hair masques to the standard shampoos and conditioners. Coconut and Hibiscus Curl Enhancing Smoothie is their current best-selling hair product. SheaMoisture also have products for the body while specializing for men, children, and mothers including women who wear makeup. Some of their products in the afore mentioned areas include African Black Soap, Raw Shea Cupuacu Mommy Soothing Nursing Balm, and Shea Butter Velvet Lip Crayon. (Welcome, n.d.). SheaMoisture creates natural products that are certified to be organic, sustainably-

This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will

SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?

A SWOT analysis looks at a company’s strengths, weaknesses, opportunities and threats. The following is a SWOT analysis of Petco, a well known company that provides the common products that pet owners would need. Taking a deeper look into how they got started, what their strengths, weaknesses, opportunities and threats are in the prosperous market place that has a high demand for pet products in today’s culture that are reliable and inexpensive.

Shea Moisture as appeared in the September 2015 issue of Essence Magazine. The as depicts a new product the company has made, The Jamaican Castor Oil Collection. Shea Moisture is a black-owned company founded in 1991, the product was mainly used by African American women; until, the company expended with different brands focusing on different type of treatments to cure hair problems. The as has a neutral background with flower, plants, and tropical colors such as tan, green and pink. It also has pictures of the product surrounding the text which states the ingredients and difficulties one may experience but can prevent if the product is used properly. The words strengthen, growth, and restore are written in capitalization to inform the target reasons to purchase the product. For instead, the ad states that all the ingredients are remedies love and trusted by generations of women. The advertisement conveys a strong message about treating and perfecting hair that is having difficulties maintaining healthy hair. It also uses an emotional appeal to influence women to make a better way to feel beautiful.

SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.

Trees not only have the capability of bringing majestic beauty to a landscape, they also have the ability to sustain the livelihood of individuals from the small seeds they provide. Traditionally trees have been felled to make timber, but the Shea tree through the development of seeds has the potential to develop into a major export item. Shea Butter comes from the seeds of the Shea tree which can be used in the manufacture of food items, pharmaceuticals, and cosmetics. The moisturizing and healing properties of Shea butter have been discovered by western cosmetic industries in recent years, but Shea butter has been in use in African society for centuries. The Shea butter is gathered by women and young children and involves tedious labor

SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronym for Strength, Weakness, Opportunity and Threat. Strengths and weaknesses are internal factors that you have within your business on which you have full control whereas opportunities and threats are external factors on which you have no control.

Since its establishment in the beginning of twentieth century, oil palm plantation management has evolved rapidly in terms of efficiency and productivity. Oil palm is a versatile plant that almost every single part of it proven to be useful (Figure 1). Oil palm produced two types of oil: palm oil and palm kernel oil. They are both extracted from mesocarp and the seed or kernel (hard-shell mesocarp) by delicate separation at certain phases in palm oil factory/milling processes (Basiron 2007). The two oils have different uses for different market niches. While palm oil is mainly used as food material, palm kernel oil is usually used as raw material in oleochemical industry such as detergents, toiletry, and cosmetics products. Therefore, almost 50% of products that can be found in the supermarket contains oil palm and its derivative (WWF 2009)