Shea Moisture Advertising Campaigns

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

Chris Rock’s documentary, Good Hair, investigates the notion of what good hair is. Dominant society views good hair as straight or essentially caucasian hair. This is not only problematic to the self-esteem and confidence of black women, but it can also cause black women to appropriate Asian culture. Black women unfortunately take advantage of Asian culture in search of what society believes is good hair. Many black women wear weaves in order to align to what society believes is good hair. However, when they buy this hair, they do not realize what Asians go through. Likewise, Asians who give up their hair do not know where or who this hair will be going to. Thus, this desire for good hair further perpetuates the lack of understanding that black

The largest, most eye-catching image in the advertisement is that of a model of color. Then, to pose contrast, the advertisement also provides an image of a very light-skinned model. Additionally, there are models with skin tones in between. Further, the advertisement includes a male model. This fulfills the pathological appeal to identity; L’Oreal intends for a large variety of people to identify with this advertisement. As previously mentioned, other makeup brands have come under fire for not including makeup intended for darker complexions. They have also been criticized for not using models that represent these groups. L’Oreal aims to establish itself differently: this brand wants to cater to the lightest and the

White companies and white faces with white products…white. With the population of America containing thirty-seven million African and African-Americans, racism is not only discriminatory but also is socially submerged within the terms of “beauty” (Bureau of labor statistics). Women in history have been seen as inferior to men; now, in the twenty-first century, women have been subcategorized in racial boundaries including color being the most prominent divider. As the famous Shakespeare said, “Beauty is in the eye of the beholder.” In most 21st century companies the owners of major cosmetic brands such as Too Faced and Benefit are owned and founded by white individuals, which makes sense because the promotional models are mostly white.

The researcher interview with African American women with natural hair and examination of social media. The researchers explain that in the natural hair community a curl texture is more attractive than kinky hair texture and lengthier hair more desirable than short hair; also having manageable hair is dynamic to African American women’s effective performances of Black femininity. This research expands the discourse in African American Studies that theorizes the experiences of African American women with natural hair compared to those of African American women with relaxed hair such as perms (Howard, 2015, p.

Most African American women get their hair advice from low class salon who are self-taught. Low class salons have no knowledge of black women's natural hair texture nor natural hair styles that will protect their hair to keep it from breaking off. These salons use hair relaxer products on their African American clients because it is a fast process and are able to quickly move on to the next client. However, African American woman does not have the option to choose between a relaxer or a protective hair style when dealing with these salons, As a matter of fact, The New York Times mentions, plenty of salons are educating themselves on natural hair styles. “Many wear their twist, locks or teenie-weenie Afros”,” proud to have not given in to the

Sally Hansen is known for their beauty products. When advertising their products they use the slogan, “Beauty that Works.” They have a wide variety of products that help with body, hands, lips, feet, face, and hair removal. Sally Hansen has a three page advertising spread in this magazine because of the people that read it appeal to their

SheaMoisture natural hair products ranges from hair masques to the standard shampoos and conditioners. Coconut and Hibiscus Curl Enhancing Smoothie is their current best-selling hair product. SheaMoisture also have products for the body while specializing for men, children, and mothers including women who wear makeup. Some of their products in the afore mentioned areas include African Black Soap, Raw Shea Cupuacu Mommy Soothing Nursing Balm, and Shea Butter Velvet Lip Crayon. (Welcome, n.d.). SheaMoisture creates natural products that are certified to be organic, sustainably-

Many African American women have finally embraced their natural hair and are no longer perming, straightening or altering their hair. However, it has become difficult to obtain the necessary hair care products and learn the ins and outs about caring for their hair, but with the help of social media, they are obtainable. Ever since African American woman decided that they are going to embrace their natural hair, perm sales have decreased. More than 26% of perm sales have decreased since 2008 (Opie & Phillis, 2015), while perms are declining, natural hair care products are increasing. While natural hair care products are increasing, it is no thinks to big brand stores or beauty salons in near hometown. It has to do with buying

African American culture has grown tremendously and has become more popular among all of the races. Not only has it become popular but it has also stirred up a lot of controversy. One aspect of African American culture that has become popular and is very controversial is Black women wearing their hair natural. Black women are really starting to embrace their natural hair and love the skin they are in but there are also a lot of people in society tearing them down. A lot of Black women and men have very curly natural hair and when the women do not feel like managing their hair they wear protective styles like braids or faux locks. Because of these styles, African Americans have been denied jobs and opportunities to prosper in society (Williams, 2015). It is offensive to tell Blacks how to wear their hair and that it is not acceptable. It is basically like telling her that she is unacceptable. There has been a great flow in the popularity of natural hair. In the early 1900’s since Black women were teased for their natural hair, straightened hair had become widely favored in the African-American community, but it lost its popularity to the Afro, which was seen as a symbol of black pride during the 1960s. Later on, Black women and even men returned to using chemical straightening treatments known as relaxers that loosened their naturally curly hair. Experts say that this method was often used as a means of meeting the white standard of beauty. The number of women using relaxers

“Your hair is your crown and glory...” Many black women have heard this phrase from the matriarchs of their family. Our hair is a part of our identity. It is symbolic, emotive, and a display of our culture. We pride our hair in it's versatility and uniqueness.

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

This ad was taken from the Women’s and Health magazine, a magazine that targets women starting from teenagers that are searching for perfection to old women who lost confidence and are searching for it. It’s for the middle-class women that are interested in their health and appearance. This shampoo would give them a young and healthy hair filled with joy and happiness that most of the people lack these days.

As we all know there used to be a saying that quoted “beauty is in the eye of the beholder.” That particular statement is true because even though one may feel as if they see nothing beautiful in them others might feel as if they are quite charming. Individuals feel as if outer beauty is the most important because the outer beauty is more egomaniacal and arrogant. Rather we like it or not the outer beauty is what defines people, and people may believe that one’s body figure, complexion, or sophistication is what makes them alluring. They use material things to help maintain these images; which is why we see so many beauty ads. Commercials can be prejudice towards other thing or products which makes most of these commercials/ads

Trees not only have the capability of bringing majestic beauty to a landscape, they also have the ability to sustain the livelihood of individuals from the small seeds they provide. Traditionally trees have been felled to make timber, but the Shea tree through the development of seeds has the potential to develop into a major export item. Shea Butter comes from the seeds of the Shea tree which can be used in the manufacture of food items, pharmaceuticals, and cosmetics. The moisturizing and healing properties of Shea butter have been discovered by western cosmetic industries in recent years, but Shea butter has been in use in African society for centuries. The Shea butter is gathered by women and young children and involves tedious labor