Sheetz Is A For Profit Company

895 Words4 Pages
Sheetz is a for-profit company that was founded in 1952 by Bob Sheetz and currently has over 450 locations on the eastern side of The United States (LinkedIn, 2016). Sheetz has everything imaginable from their famous Made-To-Order menu, specialty coffee, alcohol, tobacco products, minimal groceries and more. Their goals are stated on their website, which include being fully committed to customer, employee and community satisfaction (Sheetz Inc., 2013). They want to provide the best convenience store possible and be able to give back to the community and its customers. Sheetz gives back to their customers with the Sheetz Loyalty Program, which gives customers free items after they spend a certain amount and three cents off of gas and they give back to the community through the charities the company established. Sheetz’s target audience is their employees or potential employees, customers including college students, “road warriors, construction workers or soccer moms” (Sheetz Inc., 2013) and the surrounding community. Sheetz has a very strong social media presence. The company uses LinkedIn, Facebook and Twitter. On Twitter, Sheetz has two separate accounts, one is solely for the customers and the other one is for employees or individuals searching for a job at Sheetz. Sheetz utilizes social media well to maintain the overall goals of the company. First off, Sheetz utilizes social media to meet its goal pertaining to customer satisfaction by updating their Facebook and
Get Access