Sheetz Is A For Profit Company

Its social media strategy is built around the company web site and additional social platforms, including Twitter, Facebook, Flickr, blogging, and recent additions of Foursquare and Pinterest.

However, both companies have been able to combine these aspects which is attractive to many consumers. Perhaps looking at the history of both companies can lead some insight to this transformation. Sheetz was founded in 1952 in Altoona, Pennsylvania, and began to spread out as primarily convenience stores. In 1972 the company had expanded to seven to fourteen stores, and a year later Sheetz added gasoline pumps. It was in 1995 that Sheetz began to introduce touchscreen ordering and their food and beverage products, offering high quality food at a gas convenience store (“Our History”). Conversely, Wawa began in 1964 and was a food market, and added more food products throughout the beginning years. The gas station aspect of the company was not introduced until 1996, and chiefly the company provided a deli and convenience store service. Touchscreens were installed in 2002, and the company has continued to expand their food products while spreading along the east coast (“Wawa: 50 Years & Counting”). Interestingly, both companies started as food-based and moved to provide other services over time. This is perhaps why the companies have a passion for serving quality food, since it is in their roots. This is common in the fast food industry, and Sheetz and Wawa have taken this service to a new level.

Kaiser Permanente, one of the nation’s largest healthcare providers, is using the most popular social networking sites; twitters, Facebook, LinkedIn to grow its positive media presence and create a competitive advantage over other healthcare companies. According to Vince Golla, Director of digital Media and Syndication, “Social media tools, specifically Twitter has exponentially increased our position in the world of innovation.”

In order for a business to maintain a competitive edge, they need to be able to understand in real time the needs of their customer base. With the advancement of social media, information that once was a trickle has now become a flood and businesses who want to remain competitive must be able to capitalize on information quickly. By analyzing data, businesses are better able to directly focus their marketing efforts and prices to gain their customers notice and stay ahead of their competitors (Savitz, 2012).

The customers of CVS, as well as other stakeholders, present many opportunities for the company. The customers of CVS were given the opportunity to connect with CVS through social media. CVS has created Twitter pages to connect with their customers and other stakeholders of their company. They also have a Facebook page with over 1.5 million people following. CVS has created different Facebook accounts for their different

personnel in the marketing department can greatly benefit from having a company face book account. a face book account is a great inexpensive social media web site that allows the company to deliver multiple forms of information to the individuals who are following them on the website. this is a great way for the organization to advertise upcoming events and sales to their customers and fans who follow them on the companies page. customers and fans who follow them can also share their thoughts and comments about how Dirt bikes is doing instantly without having to fill out comment cards. this gives personnel in the marketing department the means to utilize the data that they gather from their face book posts to come up with a marketing strategy that can focus on what their customers respond the most to. to maximize their customers input, the marketing department can purchase extra time their posts can be seen on their followers page thus increasing exposure about the company and getting better feedback.

and can see what you post on any profile. Therefore social media has made it easy for the national drug manufacturer to be able to become a social media website and post and information that is needed and wanted by its viewers. In this case this type of communication has many pros in the way it can send out information to people all over, targets a wide audience, effective recruitment tool, facilitates open communication, and you are able to deliver communication to the specific person it is intended for.

He explains how big companies like ‘Xerox’ use data collected from social networks to hire people, or to collect data about what other things, company users like or dislike so they can change to make sure that users will like them even more.

All of those company did well between their own strength and their own royalty customer. Therefore, new media is a ways for the Sushi Zanmai to attract customer to compete with the other Kaiten sushi restaurant. According to the Corinne (2013), The Chief Marketing Officers (CMOs) has mention that a business who do not know the potential of the social media will be left behind due to lack of customer interaction and customer retention in their business. Consumer and the company’s sales prospects have a various kind of interactive across the multiple touch point in this interactive economy. In this era, customer are always the most important, they expect the organization provide them the thing they want. So that social media have become the platforms for customer engagement. Customers are truly engaged when they feel known and this is what the best use of social media can achieve. Sushi Zanmai come out with Facebook to interact with the public because social media is the platforms for them to deal with customer. So, to improve the reputation of Sushi Zanmai, social media is one of the tools that can’t lack of. Moreover, according to Tood (2013), social media is a new ways for food and beverage company to interact with their consumer. Sushi Zanmai use Facebook to keep connect with their customer by provide information of company to the customer and provide a feedback column for their customer to give feedback such as dissatisfied or satisfaction about their products in order to improve their own company and maintain their reputation. According to Thorsten (2010), by using new media, a company can communicate with the consumer, measure their communication by knowing their related purchase behavior. Thus, in this case, Sushi Zanmai can refer to the

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Something the target does very well is using social media to their advantage to streamline supply chain. With social media being so popular today there are already many businesses that have turned to social media to not only good feedback from customers but

This will allow companies to heavily market on social media, which as outlined by LYFE marketing as the cheapest method of marketing (Lyfe Marketing, 2016).

Social media gives Stone Goose Company a unique opportunity for customer support. By allowing us to connect with the customers, the company has the ability to address concerns and problems before they grow. And by doing it publically, Stone Goose Company ensures confidence in the brand because there is actual evidence of the problems being resolved and customer satisfaction.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.