SHERATON MONTREAL
(Braithwaite) “I will give you my decision in about a week,” said Georges Villedary, directeur general of the Le Centre Sheraton, Montreal, as he put down the phone and looked pensively at the letter before him. The letter, dated March 15, 1994, was from Alitalia requesting a one-year contract for 40 room at $42 per night. In addition, the hotel would have to provide a crew allowance of $25,000 per day. Bills are to be paid within seven days of receipt of statement on a weekly basis. The problem facing Georges was a simple one: does he take Alitalia and fill the 40 rooms for 365 days at $42 or does he refuse the business and hope that he can sell the rooms at the full rack rate of $105.00? Last year he
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The Alitalia proposal appeared to be a good opportunity for the Le Centre Sheraton because it guaranteed 40 rooms per night for the entire year plus potential clients from their flights. The contract, if accepted, would require the hotel to have clean rooms immediately upon check-in; to have on hand $25,000 every day as an allowance for crews and to distribute the allowance as instructed; and to control the crew’s wake-up calls. These services were standard tasks for the Sheraton Centre; however, because of the late departure of aircraft to Europe, check-out time for Alitalia would be between 04:00 p.m. and 06:00 p.m. while the other crews would be arriving sometime between 09:00 p.m. and 10:00 p.m. the same night. This meant the hotel had to keep extra maids on duty to have these rooms ready within two to four hours. In addition, when flight schedules were changed, there would be changes in wake-up calls and in the distribution of the allowances. This extra service to the crews would be at the expense of the other guests who were paying the full rack rate. Experience with other airlines had shown that airline crews spent less during their stay at a hotel than a regular guest. This was because their usual stay was only one night. If they were grounded for several days, they preferred to explore the city of Montreal, hence food and beverage purchases were often made outside the hotel.
Sales and
Paying for the maintenance and cleaning of all rooms at the motel will further decrease the amount of money that McGregor will make from Alward’s group. In other words, in strict quantitative terms, Alward’s offer is a bad idea for McGregor. However, in the small resort community where the motel is located, quantitative factors are not everything. McGregor will suffer all sorts of negative consequences from church groups and other members of the community if he refuses Alward’s offer. Therefore, the prudent thing to do is to accept Alward’s offer with two conditions. The opportunity cost
A doorman can please the customer with a smile and a few words of welcome, but one surly waiter can kill the effect. Or if we keep an executive waiting in his suite in his underwear for his only suit to come back from a one-hour pressing, we could lose a lifetime customer worth hundreds of thousands of dollars. No hotel, however splendid, looks good to someone whose day it has ruined. For example, lodging manager usually work long and irregular hours including weekends, evenings and most public holidays, usually works indoors, and from an
While obtaining background information about the client, the staff person learned from the Asheville hotel manager that the Asheville hotel was closed for one week in October because of flooding. Amanda has assessed inherent risk as high and control risk as low for the existence, completeness, and accuracy of sleeping room revenues based on challenging but improving regional and national economic conditions and favorable control procedures associated with sleeping room revenues. Further, after
In 1997 the "Tour Customers" accounted for the highest business volume at CLL with 57% (1,710,000 overnight visitors) and rented over 80,000 nights. During the winter period this segment stayed the longest at CLL, between 7 to 14 nights. The greatest benefit from this sector to CLL was that rooms were booked well in advance and were guaranteed to be full. In the summer they spend the shortest duration at CLL, only one night, while receiving the highest discounts amounting to 27% of that of the independent customers. Perhaps, instead of such a high discount CLL can offer bundle compensation for size of the tour and number of nights spent at the hotel. The potential danger, resulting in a 25% decline in this segment, exists if CLL does not undertake any form of action that will further promote the "Tour Customers". The "Tour Customers" preferred smaller rooms; thus did not generate as much of revenue as they would have by renting larger rooms. Some of them demanded greater flexibility than the tours usually allowed. These customers required a lower level of service, which could potential transfer to CLL having more time to serve the customers that demand higher service, but also who are willing to pay for it. Due to the Asian economic crisis, CLL faces a threat of potentially losing its entire Asian market that accounts for 65% of the "Tour Customers". A
Throughout the years, lodging has changed greatly compared to then. Reliable changes have been made such as better beds, more sanitary rooms and just further maintenance toward the overall stay. Also it is much easier to find safe and clean hotels, unlike before. Choices upon choices are brought to everyone. Before, bedrooms were not kept very clean or didn’t look to appealing to say the least. Most rooms, without a doubt, looked like hospitals or jails. Then there’s service. Although we don’t know whether the service from workers were poor or not in the past, having superior manners toward customers is a must now.
Lodging has changed and improved a lot in the last 100 years. When hotels were first becoming popular in the 1900’s people had to share rooms with other strangers because hotels then, did not have a variety of rooms where you can get your own. They had very uncomfortable and small beds in very small room, most of them did not have a bathroom in the hotel room (picture 1). The hotels replaced the old beds with comfortable ones (picture 2, now) so people can enjoy and allow them to sleep comfortably. In 2004, after three years of declining revenues, the U.S. lodging industry returns to positive profit growth. They made luxury hotels so more people can be attracted to them, they have much more independent space with their own bathrooms and TVs
Hampton Inn should not use the same competitive strategy that Motel 6 uses. Hampton Inn uses the low-cost differentiation strategy, which means that they advertise and offer additional services and higher quality rooms whose features are unique from what is offered from their competitors (Parnell, n.d.). Hampton Inn offers a variety of spacious rooms and suites with luxury, along with additional conveniences such as a complimentary breakfast, outdoor/indoor swimming pools, and conference rooms.
Vacations are not only fun, they are good for your health. If you buy Wyndham Shawnee Village timeshare, you’ll virtually own your own vacation home without the hassle of maintenance. The Wyndham Vacation Resorts Shawnee is located in one of the most scenic areas of the country near the Delaware Water Gap National Recreation Area. The resort offers spacious, well-appointed rooms and condos will fully equipped kitchens, washers and dryers, an indoor and an outdoor swimming pool, special activities for children, a game room , free Wi-Fi and much more.
Kimpton Hotels' EarthCare program brings the business's philosophy of environmental responsibility straight to its properties, starting with its pioneering Eco Floor at the Hotel Triton in San Francisco in 1994.
Millennium Partners and The Ritz Carlton Hotel have partnered up to open a hotel located in Washington D.C. This hotel will be a multi-use facility called the “Hospitality Complex” where you will find the 300-room Ritz Carlton Hotel, luxurious condos at the top of the complex, restaurants, spas, sports facilities, and retail shops. There is a huge concern that the time frame of the seven-day training process is not enough time from new employees to deliver the supreme guest service that the Ritz Carlton is known for. This Seven Day countdown prohibits the hotel from opening at a higher occupancy rate which means the hotel not making revenue.
A subcommittee of the board of directors of Hampton Inns has made a bold proposal that customers be given a guarantee of “complete satisfaction or your night’s stay is free”. Employees will be permitted to make good on this guarantee without the approval of managers. But although the proposed guarantee would show great confidence in the hotels’ quality and would give Hampton Inns a competitive advantage, most of the hotel’s managers oppose the plan. Why would they not want to guarantee customer satisfaction? What are the possible customer reactions to such a guarantee? What controls can be introduced to reduce customer abuse?
3.2. Advantages and disadvantages for this particular hotel from affiliating to the Hilton hotel chain
The W Hotel in San Francisco is located in the SoMa (South of Market) District. This district is home to the Moscone Center which hosts major exhibits, conventions, and trade-shows. There are 37 hotels within a close perimeter to the Moscone Center that can expect a high volume of business travelers throughout the year. The W Hotel in San Francisco is right across the street from the Moscone Center. Its features like the FIT GYM, Bliss Spa, TRACE, Living Room Bar, among others are within the property making it a well-rounded hotel capable of capturing more business and driving revenue.
Dragoon (2005) continues to explain ‘So British Airways tailored its services to help these executives get a decent night’s sleep onboard and get them on their way as quickly as possible after landing. On certain overnight flights, the airline serves them dinner before they board, giving them extra shut-eye during the flight.’ Without concluding this information about the typical potential customer for this service, BA is unable to tap into an extremely profitable market. This is a prime example of how one of the world’s biggest Airlines will conduct typical consumer segmentation, identifying consumer needs and use it to their advantage. Consequently they will use this opportunity on the basis they are either responding to a very profitable marketing prospect, (the executive business class flight services) or they are forced to react to rival competition. As concluded,
(1) Summary: A major nationwide hotel company has added a new brand to their portfolio called Chic B’tique. Their hotels are high-rise with locations in major urban areas. The Chic B’tique’s have many elements relating to sight, smell, touch, and sound, that combine to create a sensory atmosphere. The guest is captured by the different elements that have been brought together to create this atmosphere in the Chic B’tique. The guest walks into her room and is greeted by her favorite flowers and chocolate, with a rich and luxurious atmosphere. The hotel features: 688 guest rooms and 19 suites, 18 floors, 1 fine-dining restaurant, 1 casual-dining outlet, 1 lounge, meeting space, business centers, health club, helipad,