Sheraton Marketing Report

The following report is prepared as part of the assignment 2 required for the module Strategic Marketing of the BSc Degree in Business Management from the University of Wales.

We declare that this assignment is solely our own work, except where due acknowledgements are made. We acknowledge that the assessor of this assignment may provide a copy of this assignment to another member of the University, and/or to a plagiarism checking service whilst assessing this assignment. We have read and understood the University Policies in respect of Student Academic Honesty.

2 Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work

I certify that the attached work is entirely my own (or, where submitted to meet the requirements of an approved group assignment, is the work of the group), except where material quoted or paraphrased is acknowledged in the text. I also declare that it has not been submitted for assessment in any other unit or course '

Prepared for: Michael Lloyd (Tutor) Authors: Stephen Hill (7136196) Rohan Dwyer (6825079) Natalie Fraser (8382719) Vivian Ng (7660162) Due: 25/05/2012 Word Count: 2385 Tutorial: Thursday 1800-1900

“I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration”

This publication may not be reprinted or reproduced, or utilised in any form or by any electronic, mechanical or other means,

Sheraton Hotel and Resorts WorldWide is a hotelier company with hotels and resorts operating on all continents in the world. The Sheraton worldwide is known for its luxurious and opulent resorts, hotels and spas and continues to expand its brand in high tourist destinations areas. The Sheraton is also famed for having the first hotels to have online reservation systems, an industry first and has maintained that innovative and leading role within the hotel industry.

2 Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work

hereby declare that this is my own work and that all non-original information is appropriately acknowledged. No part of this assessment has been written/created for me by any other person. I am aware of the consequences of plagiarism and will abide by the Plagiarism policy in this regard. I have retained a copy of this assessment.

I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.

Economic Considerations: Thailand is great developing country because of the smart economic policies but political environment is not stable so there is effect for investors to pay attention much to invest.

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

I certify that the attached assignment is my own work and that any material drawn from other sources has been acknowledged. Copyright in assignments remains my property. I grant permission to the University to make copies of assignments for assessment, review and/or record keeping purposes. I note that the University reserves the right to check my assignment for

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.