Shiv Industries : Facing The Challenge Of Global Competition Essay

its brand to more quality-oriented and had adjusted model prices in the view of new

• Continual improvement to the quality of its product by offering value-added initiatives such as:

were branded to the bone. They always understood that they were selling brands before product. They had their eyes fixed on global expansion.

Our mission is to provide consumers with innovative products to increase efficiency and productivity while proving to have less impact on our environment and help our customers do so as well. We wish to prolong our current economic growth and protect our planet in the process. The integrity of our company is based on the quality of our products, our satisfied customers, the integrity and conscientiousness of our employees and our sincerity to innovative development and evolution.

As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.

Along with our skill, experience and expertise we pride ourselves on being a reputable company who produce quality results with professional attitudes.

One could say they set the mark for everyone to target in customer service. And they make it the core of their marketing strategy. (Schoultz, 2013)

business purpose. All-in-all their promise is to have the best quality in customer service with a

products, have attracted a lot of customers throughout the world. The company has a huge

When customers seek for a specific product or service, they obviously want the company to be responsible and well organized. A customer wants to be able to trust the company in which the company delivers everything correctly and the way the costumer wants. When all the customer wants and needs are met, the customer will be to determine which company fits best.

So this company is showing mission statement by their action in many way. And they proving that they are not only promising, they actually doing

     Strong Products and Brands Global Presence High ethical standards High safety standards Highly influential market segment

At the beginning the company was considered leader of its industry due to its capacity to customize a store to its neighborhood,

Company had to face problems with it past image which was displeasing in the minds of its customers.

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the