Shopper Essay

Andrew Leonard's "Black Friday: Consumerism Minus Civilization" argues that the Black Friday shopping spree has begun to get out of hand in the previous years. Leonard explains that consumerism is a great thing for America, but showing Americans that it is okay to go crazy when shopping for deals is not the way to approach the buying markets. He mentions a Target advertisement and states that, "The Crazy Target Lady is not a joke. Watch her cannibalize her gingerbread man, or strategize her reverse psychology shopping techniques... she is America. She might be a lunatic, but it's a culturally approved lunacy" (Leonard 166). The author emphasizes how Americans embrace the acts of the target lady as funny and amusing, but during Black Friday shopping, some shoppers will take the night to the extreme like the advertisement does. He does remind us that there is light at the end of the tunnel, by reporting how shoppers are seeing the problems with the night of crazy shopping. I agree with Leonard that there are problems with Black Friday ads, and that consumers are realizing Black Friday shopping is taking away from Thanksgiving.

Shopping, a common activity conducted by almost everyone at least once a month, is such a normal subject in our everyday life, one barely puts any thoughts into the potential semiotic explanations behind it. According to the two essays, “The Signs of Shopping” and “The Science of Shopping,” Shopping has significant impacts on one’s self-identification. It is a two way straight, the consumers’ shopping styles can also influence the economic status of the retails businesses.

In his argument, Leonard guessed that Black Friday shopping is degrading to America as a whole. Throughout the article, he states that people should avoid large sprees of retail spending “For the sake of the U.S. economy” (Leonard 165); he insists that voluntarily overbuying causes the country to

* Knowing this about my daughter is going to give you the most information about her actual shopping behavior:

It is believed that about 6% of Americans have a shopping addiction; of the 6% 90% are women. To a shopping addict trips to the mall become the main way to cope with stress, even when it is having a negative impact on the rest of their life. The addiction will affect their relationships and finances. (Omniomania: Shopping Addiction, 2010) It is a never ending merry-go-round; the stress from relationships and finances just reinforces the urge to shop more in order to feel better.

Shopping has become a daily activity which happens a billion times in America and around the world. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell and Anne Norton both write articles about two sides of modern day shopping: how consumers have impacted the retail industry and how the industry influences consumers. In the article " The Science of Shopping," Malcolm Gladwell, a well-known writer and journalist, analyzes the shopping behaviors of customers and how retailers can lure customers; while Anne Norton, a professor of political science at the University of Pennsylvania, in

In reading Anna Quindlen’s¬¬ 2008 op-ed, “Stuff Is Not Salvation”, she briefs the reader on the horrors of American consumerism. Her piece starts with a morbid detail of a Wal-Mart employee that was trampled to death during a Black Friday Sale. She goes on to summarize how the shoppers continued to grab items even after the management announced that the store was closed. Quindlen also sprinkles her work with several statistics. Though there are many valid points that these statistics bring, she doesn’t provide a reference nor citation to these points. Quindlen also has a small scope on those whom live frugal and fruitfully. Quindlen focuses only a handful of personal experiences, mentioning friends who falter, and small rural farmers in Pennsylvania.

People are constantly looking for something better in order to feel as if they have the best they can get. Such people can be categorized as Costco shoppers, which often are the people who want to save money by buying items of extravagant sizes for less, in result thinking they are doing something beneficial. The prevalence of these super-sized items glaringly reflects the American culture, as well as the American Dream, and how it plays a role in the lives of many American citizens.

The rapper Kanye West stated “She don`t believe in shooting stars but she believes in shoes and cars.” Malls, Outlets and online resources are the most common sources for shopping experiences for many people today. There are also the many food outlets and sales that encourage people to purchase items that may or may not be necessary. In her essay, “American Consumerism,” Jamie Bentley reflecting on Simon Benlow’s essay “An Apology to Future Generations” that expresses concern about consumers’ negative impact on the environment reveals this generation’s obsession with materialism, with the hope that people will learn to do more with less. The many options available to purchase items create a problem for individuals who desire to have what they

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

Through observing the fast pace shoppers inside the stores, I have noticed some details about the shopping ritual that sparked my interest. The bigger the store was, the more individuals went in the store. For example, Dillards which has a variety of different style of clothes, cosmetics, shoes, and items for both men and women of any age. Because these types of stores have more of a variety, individuals are more drown to this aspect to receive more options. Also, I noticed that individuals automatically go to the sale rack or section. For example, H&M and American Eagle both had large red signs in there stores to indicate a sale. This section was more crowded than any

Tires squeal across the hot asphalt; exhaust fumes fill the air. Innocent shoppers leap to safety as cars circle the neighborhood grocery store lot in search of the ideal parking spot. Engines revving. Adrenaline rushing. The driver's sole mission is to obtain a white lined rectangle of pavement before entering the race known as shopping. As a safety precaution, competent and considerate shoppers should be aware of the distinct character traits of the three annoying types of shoppers: Hurry Harry, Suburban Sally, and Picky Pete. Knowledge of their parking-lot-to-checkout-stand habits increases the chance of avoiding a head-on collision.

When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it. In today's society people shop while at work, after work and on the weekends, whenever time permits. Stop and think how can I get more time in the day for family or just myself? The best way to figure that out with all the recourses we have is to go into a store and spend time looking through racks and waiting in endless lines to just purchase something. I compared going into a store verses online shopping; to see which one will save you time and money.

Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.

Shopping is one of the most common social activities in our life. Lingering in one store and another, the customers are looking for the products that meet their requirements and making decisions to purchase while enjoying the leisure time with their families or friends. At the same time, to achieve a better business performance, the retailers try to attract the customers to pay more attention to the products and stay longer in their stores by using various kinds of technologies to surveil the shoppers, such as using cameras to monitor their shopping behavior, tracking their purchased items, and even analyzing these consumers’ background. However, the surveillance of consumers by retail anthropologists is manipulative and unethical