In addition, a huge benefit of shopping online is that it allows product and specification comparison so you can purchase what you need and pay less. Online stores have a lower overhead than the traditional stores offering better deals, and the consumer is able to find the product they want at a better price. In traditional brick-and-mortar stores, sales have limited quantities at hand, but online stores are able to keep a bigger inventory giving online shoppers more opportunities to find a bargain. In fact, shopping at several stores at the same time guarantees the consumer the best deal. Shopping online is simple, and finding the right product is easier. If you are shopping for a digital camera at the store it might be a little overwhelming to see the camera selection with so many specifications. Sales representatives can sometimes be misleading in an effort to make the sale. Online side-by-side product comparison will allow the consumer to
In recent years Online shopping has become a major trend in every market around the world. Consumers have increased the use of Online
In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing
Distribution and retailing are important industries which have to respond to changing economic, social and technological changes. With internet being the rapidest growing media during the past decade, online shopping has emerged as a rapidly growing e-commerce area. The increase in technology provides good opportunities to the seller to reach the customer in much faster, easier and in economic way. Online shopping is emerging very fast in recent years. Hence, it certainly holds the attention of retail market.
There are two ways to shopping in our modern life : online shopping and traditional shopping . Online shopping allows people to directly purchase clothes , books , apparatus or any goods from an online store over the internet . It is a new technology that has been created along with the development of the Internet . The online shopping services have become common because of the ease of access to the internet and often each person possess a computer and buys something on the internet at least once through online shopping . It is a convenient way of shopping and allows for a vast variety of products to be at your hand but the number of scams and disadvantages in online is also increasing with it .
Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
Many internet companies operate as online retailers only which means they don’t have to pay any intermediaries such as distributors and they don’t have to hire sales people. Thus, they can pass some of the savings to the customers by offering reduced prices. Internet also enables the customers to do price comparisons in an instant, thus, they can buy from the online retailer that offers the best prices. Internet companies are aware of this thus, they price their inventory competitively. Moreover, companies get bigger audience of their products online so they often put clearance products on sale and offer other deals to clear out inventory faster. Moreover, most customers are also able to save on taxes because taxes are applicable only if the online retailer operates in the same state as the customer. Shopping mall retailers have higher costs because not only they have to invest in physical property but they also have to hire sales people and managerial staff. Their audience is only limited to the number of visitors in the shopping mall at any time. Thus, they are forced to generate higher sales per customers which mean higher prices on the average. It’s also more expensive for the visitors to compare prices in terms of both cost and time, thus, the shopping mall customers are at a
Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping & its various application and the ongoing researches in this field.
There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.
Online shopping has experienced rapid growth during the recent years due to the unique advantages it offers for consumers. While it is still nice to stop by a store to touch and see the products, the convenience of online shopping cannot be beat. And for
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
Imagine a world where every time someone wanted to buy or sell a product their only option was to travel to a store. Today, shopping on the internet is commonplace, but less than 20 years ago companies would hire technicians to teach them how to use the scroll bar and other simple functions. Once enough people knew how to use the internet, the idea of selling products online came into fruition. Many people believed they could make a large sum of money quickly by starting a business online. Before this time the internet was too complicated to use for most people. Online shopping and retail have revolutionized shopping and has promoted economic growth, made it easier to buy and sell, and has created a new type of danger.
Most people with different ages can easily browse the internet for several reasons; however, the online shopping considered being one of the most amazing motives. Internet revolution and growing of online marketing shifted most of consumers’ preferences to rely on online shopping instead of the usual traditional mall shopping especially when it comes to convenience, easiness, and globalization.
There are few studies that show huge percentages of consumers prefer online shopping to store shopping. Online shopping has become a viable threat to traditional shopping channels, such as retail stores and catalogs in certain product areas (Lohse & Spiller, 1998).