Shopping Habits

The answers are measured on a 5 point Likert scale from questions 1-7 and Yes or No format for questions 8 -10. Responses are recorded and interpreted according to the scoring key and norms. The results are then displayed in the form of a pie chart comparing each sector.

A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such that how the environment affects people’s thinking. These are tiny details that we don’t usually think about. The reason of how Paco Underhill success is because he notices these details. Details determine success or failure. Paco Undnerhill—a talent and passion environmental psychologist, provides us a new point of view of the science of displaying products,

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

In this chapter, I will analyse the data according to the principles proposed, such as Likert’s scale. According to the data collected, I will come out with certain conclusions to predict the respondents’

With technology gaining the ability to intrude upon each individual’s privacy, people are only recently becoming aware of the ways in which this is achieved—while many are focused on, for example, the NSA tapping into his or her phone, the biggest invasion of privacy comes from a system which we often turn a blind eye to: consumerism. In the article “Economic Citizenship and the Rhetoric of Gourmet Coffee”, Mathieu uses Starbucks as an example to show how one company can appeal so strongly to costumers that the consumer turns a blind eye to the company’s ethics. However, in the article “The Science of Shopping”, Gladwell analyzes the methods in which retailers try to appeal to their customers to maximize their sales.

(58% people are students, 42% are working people). In this survey, we provide people 9

The Likert Scale and Questionnaire Type Survey that will be used to assess the participants’ cultural, socioeconomic status, cultural and

There many ways to divide shoppers, but my way is rich, middle, and poor. In other words, unlimited shoppers, undecided shoppers, and limited/sales shopper. These three group of shoppers depend on the amount of money they have or is given. In these groups, I am an undecided shopper, who looks for both sales and would buy clothes at their original price. Many shoppers could sometimes gain debt just for shopping without a budget.

Participants responded to each of the 29 items on this questionnaire using a six-point Likert scale ranging from one (strongly disagree) to 6 (strongly agree). Each of the twenty nine individual answers we added up and divided by the number of questions. Higher scores on the study indicated higher levels of happiness.

Pulling objective data through the use of Likert-style answers on each of the two questionnaires used, this author will use correlations to consider a connection between the two variables. Measurements will present descriptive statistics and form a positive probability to the

The demographic characteristics entailed 52 statements and based off of a 5 point Likert-Type scale. 0 meaning “Not true to me at all” to 4 meaning “Extremely true to me” (). Five of the problems consisted of positive problem orientation, ten items were of negative problem orientation, twenty of the items consisted of rational problem solving, Impulsiveness/carelessness were ten of the items, and lastly seven of the items were avoidance style. (Eskin, Akyol, Yilmaz-Celik, Kadri-Gultekin, 2013, August, pp. 338) The demographic characteristics included questions about one’s “gender, age, civil status, children, number of children, work status, perceived family income, psychiatric family income, and education” (Eskin, Akyol, Yilmaz-Celik, Kadri-Gultekin, 2013, August, pp. 338-339).

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Descriptive (qualitative) survey design was used because it was suitable as it was to provide more and varied information on the market about their feelings, behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to the whole population (Taylor & DeVault,2015).

In order to make statistical research by using questionnaires, the formal standardized questionnaires type must be followed. Meeting the research objectives is the aim of a successful survey. For the purpose of examining the service quality in Starbucks store in the area of Northwest Indiana, 10 different closed ended questions will be used. By doing this the respondents are going to have the option of choosing from the given alternatives. By giving this kind of questionnaire the information that is going to be gathered is easier to analyze, bearing in mind that specific answers are needed for statistical research. The questions that are included are from various types such as: Dichotomous questions (influencing audience to reply with specific answers like Yes/No, True/False or Agree/Disagree responses). Example of questionnaire as follows:

Primarily, the aim of the study is to define the preferred activities and shopping motives of regular patrons that frequent the four identified Growthpoint malls. To achieve this goal, four main constructs are examined, namely the reasons why respondents visit