Shopping, a common activity conducted by almost everyone at least once a month, is such a normal subject in our everyday life, one barely puts any thoughts into the potential semiotic explanations behind it. According to the two essays, “The Signs of Shopping” and “The Science of Shopping,” Shopping has significant impacts on one’s self-identification. It is a two way straight, the consumers’ shopping styles can also influence the economic status of the retails businesses.
The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,
This essay, firstly, seeks to explain the meaning of consumer behaviour. Secondly, the essay will critically analyse consumer misbehaviour. Respectively, Binge drinking, illegal downloading and shoplifting will be given as examples to make misbehaviour term understandable. The essay will focus on the reasons and impacts of misbehaviour. Finally, the essay will give some statistics and pieces of advice to prevent consumer misbehaviour.
In examining the article “Around the Mall and Beyond”, by Michael Kernan, the author seems to make an argument illustrating the existence of artifacts, practically everywhere. In this article, I concur with his position that there are likely artifacts and remains wherever one might go. This is because we are not the first inhabitants of this land, as such, remains of humans, animals, tools etc. could likely be found in any area if searched for in-depth enough. The author makes a specific reference to the National Historic Preservation Act, which I particularly agree with. The author goes on to use several instances in history where history were discovered on sites which were being considered for or in the process of being converted into
Local Need: The customers that the store will target are the local residents and the Lheidli T'enneh First Nation members. The area has no other such convenience store in an 8 block radius, local residents’ grocery needs being filled by Overwaitea Foods, Safeway, or PGA Food Market, all in the town of Prince George.
Engel (1986) define consumer behavior as "those acts of individuals directly involved in obtaining, using and disposing of economic goods and services, including the decision processes that precede and determine these acts". The present paper is a reflective journal based in which three different marketing activities have been selected and analyzed from the perspective of their influence on consumer behavior.
A distinguished structure that is present in today’s retail environment is a shopping centre. A shopping centre is where multiple stores presenting different merchandisers are formed under a building and allocated through a leasing agency. Shopping centers are aimed towards middle income suburban residents who are mobile. A shopping centre has controlled walkways which enable consumers to walk from store to store. Plenty of effort is put into developing the design of a shopping centre, thus increasing the amount of time people spend shopping. The
In “Enclosed. Encyclopedic. Endured: The Mall of America” David Gueterson spoke about the idea behind the creation of the Mall and his journey as a reporter inside it. For instance, he talked about how the mall not only intended to attract Minnesotan, but also to appeal to tourist from everywhere. Because of it enormous size and diverse activities, the mall is like the mecca of shoppers. He also mentioned that, Some people got engaged and some even got their marriage ceremony at the mall. After all he described the mall as a success, and the companies behind the mall are even thinking about building similar malls around the world. (161-72). Such marketing strategies stated above are embodied in many businesses today, with the intention not only to bring people in, but also to make them spend money and come back again.
The suburban regional shopping mall is a place where the shoppers could purchase products and spend time for relaxing with their acquaintance. It has a huge space and amusement facilities, such as lounge, restaurant, department store and etc. Department store is one of the critical elements that the center has to attract and stimulate shoppers to walk throughout the mall. However, the existence of department store in the mall not necessarily gives a huge impact on the mall sales, because the changing of shoppers’ needs and wants.
The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.
Kotler (1977 and 2001) believed that consumer buying behavior is the means by which people, gatherings and associations to choose, buy, utilize and transfer of items, administrations, thoughts or experience to take care of the buyers' demand. Purchasing conduct is the choice procedures and acts individuals required in purchasing and utilizing items which incorporates social and mental process.
While, males tend to focus on convenience and attainment. Observation on mall shopping habit found tht males see themselves fulfilling an instrumental need as opposed to shopping. The research method was use for retail stores and customer, they also use an online assessment. The results offer amazing insights on the customer shopping behaviors, expectation, and satisfaction outcomes. A surprising finding was that the relationship between recreational-conscious shopping behavior and expectation congruence was stronger for males than it was for females. Thus, males found recreational shopping to be more rewarding than females did. The first area pertains to th need to identify and understand shopping behaviors better. In addition, there was no differences were found between the shopping behavior of both stores. Another area for future research could examine how differentiation or price appeals are related to customers
The physical appearance of the mall also contributes to mall preferences. These include availability of unique store design, good air quality and lightning, temperature, spaciousness of internal layout, cleanliness, and even ease of finding car parking lot (Ibrahim et al., 2002). Other factors that influence the mall environment perceptions are fashion, clean, organization, reflection of local culture, appeal, sensible, and function (Kinley et al., 2003). Having adequate aisles and easy to follow layout positively adds to mall choice (Keep et. al., 1995; Ibrahim et. al., 2002). Interestingly, they also found differential influence from the environmental factors on excitement and desire to stay.
Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With
The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.