Shopping malls, once an American staple, are slowly diminishing, Online shopping and “experience” shopping are to blame — this according to a new report from PBS NewsHour. Consumers are constantly shifting their shopping habits, and firms are always attempting to keep up with these habits. The PBS NewsHour video outlined than many consumers are looking the internet to complete transactions. This poses problems for many brick and mortar stores and outlets that rely on foot traffic to keep them going. Shopping malls and shopping centers were a given example: it is nearly impossible for a mall to thrive when the majority of consumers are choosing to stay home and order goods online. Another issue malls face is the decreasing willingness of people wanting to hang out there. According to the video, people are seeking locations with restaurants, movie theaters, and other, more social, places to hang out. There is only so much land and shopping space available, so firms are realizing that they must make the most of it or else they are bound to fail. Mall developers, business owners, and other corporations rely on consumers buying their products. As the means of shopping change, so must the way these places do business. The video tells the story of a shopping mall in Akron, Ohio called Rolling Acres. Rolling Acres, once a thriving shopping center, fell victim to a changing local economy and changing consumer demands. As the neighborhood got poorer and people looked to online
The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at
Human needs in the past have been satisfied by marketplaces that are community driven. It is then he claims, that the lack of communal intention that makes the Mall of America, and other malls unhealthy and unnatural. Guterson writes that malls void of community, are not marketplaces, but are rather attractions set on profit. The marketing behind the Mall of America is aimed at growing tourism, and making the mall a symbol of America and American culture. This gimmick has proved to be successful as over 700,000 people from foreign countries visit the mall every year (Guterson, 284). The attention the mall is receiving from the rest of the globe suggests that as Guterson writes, “The concept of shopping in a frivolous atmosphere, concocted to loosen consumers’ wallets, is poised to proliferate globally” (Guterson, 284). As American malls continue to be lucrative, the science of controlling shoppers will only become more present around the world. Guterson claims that the fantasy environments that malls create are so powerful that they can inspire addiction to the excitability and pleasures that malls create (Guterson, 284). Guterson warns against the future of megamalls, pointing out the emptiness that they can create inside us. After standing on the roof of the Mall of America, Guterson understands that American culture is not the modern American mall. Rather, it is the fields and farms that
To keep a local suburban regional shopping mall from reaching its decline, there are a few things that must be done to keep your mall relevant in today’s society. One must spend time and money during the maturity phase to keep with today’s trends. Getting more or newer department or anchor stores may help to draw in business. Then fill the other empty spaces with specialty stores, offering products that consumers can’t get anywhere else. Another option for managers is to find a niche in the community that will draw consumers in.
In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.
The North Hanover Mall is an average shopping center with various stores and small attractions. Typically, the mall is not over-crowded; however, during the evenings and weekends it is well-traveled. There are the average chain stores such as JCPenny’s, Dick’s Sporting Goods, Hallmark, and Bath and Body Works. Likewise, there are some smaller, lesser known stores, for example, a few nail and hair salons, cafes, a pizza shop, and a sports apparel store. In general, there is a diverse mix of people shopping, from ethnicity to ages and group sizes. The night I choose to do my social observation the mall was much busier than I had anticipated. There was a Halloween event and an antique car show; both circumstances brought more individuals than usual into the shopping complex.
After reading, “Enclosed. Encyclopedic. Endured: The Mall Of America.” I’ve came to the conclusion that at one point in everyone's lives, we’ve all looked at malls as if they were something magnificent. The way malls have been portrayed over the years, they are practically the next best thing to an amusement park.
According, the United State Census Bureau, the U.S. population is increasing, every eight seconds a child is born. With the population increasing sort of rapidly the construction of new neighborhoods it is going to be necessary to house these prospering families. Also, the establishment of stores are going to be needed. Therefore, neighborhood stores are going to become available and malls too, but they both are going to vary in certain aspects. Neighborhood stores are stores that provides accommodations to the locals. Malls, on the other hand, are large buildings made of multiple competitive retails stores. Nevertheless, neighborhood stores and malls seem very similar, but when looking at their square footages, remoteness from home, and marketability, they are quite different.
I decided to go the Southlands Mall in Centennial, to observe people interactions. I choose to head over to the mall around 11 am on Friday, September 15th. This was a great time for me because my son was in school and I knew I needed at least two hours where I could just sit and observe people without any distractions. When I was observing, I was looking for norms of behavior and American values.
In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be
In this essay I will talk about the most enjoyable place I have ever visited. This place is known as the Mall of America. My family also travels a lot, so there were quite a few places for me to choose from. I have been to a lot of places like Mount. Rushmore, Crazy Horse, and about 14 of the 50 states. One place I wish I could have gone to was Disneyland since it appears like an incredible place, but I wasn't born when my family journeyed there.
According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.
My original topic I chose was intended to be the study of the shopping differences between men and women, with other factors being taken into consideration. I had picked this topic because I know in today’s society, women are pictured as over-emotional and over-spending who can’t control themselves. I wanted to somehow prove this wrong. During my four hours researching, I found that no one was buying anything. I decided to switch my question into something that was more applicable: Are people still buying things at the mall? I would watch as groups of people walk past carrying nothing. If no one was buying, why are malls still being built?
Shopping malls are controlled environments of approved design, logo, colors, and opening and closing hours. “For those people who wish to see Europe, a package tour rationalizes the package. People can efficiently see, in a rigidly controlled manner, many sights while traveling in conveyances, staying in hotels, and eating in fast-food restaurants just like those at home” (Ritzer, 21). “USA Today” produces the same bland, instant news- in short, unanalytic pieces that can be read between gulps of the Mcshake or the Mcburger. Is this all bad? Not necessarily. Efficiency does bring reduced prices. But at a cost, a loss of something difficult to define or quantify, a quality of life washed away by rationalization. When I travel, for example, had I taken a packaged tour, I never would have had the opportunity to have all the unique experiences that I’ve had. However, the costs may be even simpler than that. For example, just recently I was ordering food through the drive-thru during lunch hour. The employee at the window was already stressed from trying to work too fast, gave me large cokes in a flimsy cardboard container. The coke went from the window onto to my car seat. Later it was established that the lids weren’t even properly placed on the glasses. This is also and example of the
After all those steps, I learned things from our research on the Hilltop Mall’s past. We learned that the mall was opened in 1976, went through 5 owners, and was foreclosed in 2013 (Fei, 2014). We also learned that only 16% of Hilltop District residents shopped there (Sciacca, 2016). This made us wonder why the mall failed, when our Digital Media teacher. Ayesha Walker, expressed to us that during her childhood, it had been filled with customers and was “the place to hang out” among teenagers.
Due to the fast development of the Internet and the growing popularity of online shopping, some argue that the online shopping will substitute store shopping ultimately. For some products such as books and tickets, that might be true, however, for product like apparel - a kind of high-risk and hedonistic product, it is not the case. This essay demonstrates why it is less possible for online apparel shopping to substitute store apparel shopping and how it serves as a complement for store apparel shopping. Finally, some implications on how to make the online apparel shopping more appealing are given.