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Shopping Malls And Shopping Habits

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Shopping malls, once an American staple, are slowly diminishing, Online shopping and “experience” shopping are to blame — this according to a new report from PBS NewsHour. Consumers are constantly shifting their shopping habits, and firms are always attempting to keep up with these habits. The PBS NewsHour video outlined than many consumers are looking the internet to complete transactions. This poses problems for many brick and mortar stores and outlets that rely on foot traffic to keep them going. Shopping malls and shopping centers were a given example: it is nearly impossible for a mall to thrive when the majority of consumers are choosing to stay home and order goods online. Another issue malls face is the decreasing willingness of people wanting to hang out there. According to the video, people are seeking locations with restaurants, movie theaters, and other, more social, places to hang out. There is only so much land and shopping space available, so firms are realizing that they must make the most of it or else they are bound to fail. Mall developers, business owners, and other corporations rely on consumers buying their products. As the means of shopping change, so must the way these places do business. The video tells the story of a shopping mall in Akron, Ohio called Rolling Acres. Rolling Acres, once a thriving shopping center, fell victim to a changing local economy and changing consumer demands. As the neighborhood got poorer and people looked to online

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