Shopping Malls

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INTRODUCTION A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format. These malls have brought a new revolution in the world of shopping. Nowadays shopping is no longer limited to buying stuff that you require but now it has extended its sense to have lip smacking food along with enjoyment, fun, refreshment and entertainment. In malls all these things are easily available in a completely comfortable environment. Shopping malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building housing…show more content…
Generally, it 's a center that does not have an anchor tenant in the classic sense (that is, a department store). However, lifestyle centers increasingly have a cinema as a major tenant. Others have just a small collection of exclusive shops. Outlet Centers Characterized as manufacturers ' outlet centers between 50,000 and 400,000 sq. ft. Regional Centers Characterized as having between 400,000 and 800,000 sq. ft. usually two or more anchors, such as a conventional department store, junior department store, mass merchant, discount department store, or fashion apparel store. Superregional Centers Characterized as having over 800,000 sq. ft. Usually three or more anchors, such as a conventional department store, junior department store, mass merchant, or fashion apparel store. Theme/Festival Centers Characterized as tourist-oriented, retail and service centers between 80,000 and 250,000 sq. ft. Reasons for growth * Fast growing middle class with higher discretionary income. * Emergence of youth as an independent shopper with a lot of disposal income. * Rogerness of Indian shoppers for a new shopping experience. * Ability of Mall developers to make shopping an enjoyable experience. * Presence of factors like cost effectiveness, convenience wide variety of products with the fun element entertainment and good time pass plus shopping on weekends. * Influence of media and marketing communication resulting in changing

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