Short Essay About Zalora

This article makes up Chapter 1 of the free, open access book titled, Information Systems: A Manager's Guide to Harnessing Technology, by John Gallaugher. Please ensure that you read the entire Chapter 1 of the book consisting of 3 parts (Part 1 Introduction; Part 2 Don’t Guess, Gather Data; and Part 3 Moving Forward).

could you Imagine what it would be like to grow up as a performer in a world that didn’t even except female Tejano singers? Can you imagine how much courage and work it would take to make it to the top? That’s was Selena Quintanilla Perez had to go through. Selena was born in Lake Jackson, Texas on April 6th, 1971 to Abraham and Marcella Quintanilla. Abraham was a shipping clerk for a chemical company and Marcella was a housewife. Abraham being a well respected Mexican musician, who only sang English songs, and had his career ruined because of that. American people didn’t respect him because he was Mexican, and the Mexican people did not respect them because they sang English songs. By the time Selena reached age 10, it became very

Imagine standing among a crowd of adoring fans cheering on a famous singer that is dancing and twirling on stage. This is what many of Selena Quintanilla fans experienced at her lively concerts. Selena Quintanilla was a Mexican - American singer that was on the verge of stardom before being tragically shot. She inspired many people and was a beloved idol. Selena Quintanilla is an influential person because of her upbringing, her singing legacy, her humanitarian work, and her death.

Hence, technology is bettering reliability and speed with which information is divulged (Porter, 1980). Hand-held computers or PDA’s are utilized by Zara to collect information on consumer needs between retail stores and the factory in La Coruna. This along with regular telephone conversations between store managers and marketing specialists are one of the reasons that Zara’s information network is so effective. The utilization of PDA’s can be done by any company; it is Zara’s determination not to allow important information to fall by the wayside that assists with its success. PDAs are connected to the store 's point-of-sale (POS) system, enabling managers to see how garments rank by sales. In as little as an hour, managers can send information that combine the hard data captured at the POS intermixed with acumen on what customers would like to see. All of this data allows Zara to design and produce styles and orders based on feedback rather than guesswork. Hence, Zara avoids costly overproduction and the consequent sales and mark-downs that are so widespread in the fast fashion industry (Rohwedder and Johnson, 2008).

Selena Quintanilla was a Mexican-American singer that dramatically impacted the world of Tejano music. “Selena transformed Tejano music from a local genre performed on a circuit of small venues into an international form that expressed the aspirations of many in the latino community,” affirms The Nineties in America. She was born on April 16, 1971 in Lake Jackson, Texas and died on March 31, 1995 in Corpus Christi, Texas. The St. James Encyclopedia of Popular Culture states that, “she [Selena] was widely popular with Latino audiences, especially young women, who looked to her as a role model.” Although, Selena had a short life that did not prevent her from becoming a legend.

This book leaves a special place in my heart do to its patriotism and will power.

Imagine what it would take to one day be competing as an Olympic athlete, soon after find yourself stranded on a life raft for forty-seven days, only to be captured as a prisoner of war (POW) for the next twenty-five months. This is exactly what Louis Zamperini did and he lived through it all too be a visionary and ethical leader until the day he died. In this paper I will explain how through all ups and downs of Zamperini’s life he used the elements of adaptability and transactional leadership behavior of contingent rewards. I will also explain how he was an ethical leader by showcasing his resiliency and how his actions fit into the Air Force Core Value of service before self. I will also explain Zamperini’s actions relate to a few instances of me showing similar traits in my actions. First I will explain how Zamperini acted as a visionary leader.

Jarena Lee was born on February the 11th 1783, in Cape May, New Jersey. She was born into freedom, but Cape May was entangled by just enough commerce and culture, with Maryland’s Eastern Shore and Virginia’s northern borders, that she probably was exposed at an early age, to the inhumanities that characterized southern enslavement. At the age of seven, Lee was separated from her parents and sent to live as a servant maid for a Caucasian family sixty miles away from her home. The names and occupations of her parents are unknown, but what is about them is that they were entirely ignorant of the knowledge of God and because of that had not instructed her in any way regarding the matter of God or religion. Lee’s lack of the knowledge of

The business idea of Zara is to link customer demand to manufacturing, and to link manufacturing to distribution. And based on this general idea, Zara has several essential elements for its business model. First, speed and decision making, which means that in the external level, Zara need to respond very quickly to demands of target customers, and always keep in style. While for the inside, Zara treasure intelligence and judgment of common employees who enjoy a great deal of autonomy. Second, its marketing, merchandising and advertising strategy. Zara does not spend on virtually advertising, while it spends heavily on stores, and no selling online because of

The Spanish retail chain Zara has unique supply chain management practices that enable it to gain a competitive advantage over other fashion retailers in the industry. Zara’s rapid response time enables the firm to quickly respond to changing fashions while deliberately under producing products. This strategy, which is supported by competencies in logistic management, design and information systems, allows the company to maintain less inventory and higher profit margins and is a key factor to Zara’s success. The firm should continue to add value by seeking new opportunities to expand in the retail market and maintain their sustainable growth.

Online commerce today is much more competitive than 5 years ago, everyday thousands of new online businesses emerge, however ASOS has managed to keep up with competitive market force by constantly investing in business by improving services and communication and by expanding trade boards, product range and delivery options.

The basic strategy for fighting competition is to attract buyers at lower prices, more unique designs, high-quality design, efficient customer service and solid image brand. Thus bargaining power of buyer for apparel industry is high as the products falls under the basic needs in human lives. There is no much difference in terms of products offered by the apparel company, so if buyer is unhappy with the product or service they can easily switch to another brand. Thus, Zara are trying to strengthen its position in the market by using their unique strategy by giving priority to buyer to meet their special needs.

Zara’s business model can be broken down into three basic components: concept, capabilities, and value

Quick response of Zara leads it to be successful in the fashion clothing industry. Zara adopts international strategy for its operation. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. Due to our anaylysis on Zara’s operations, some of the recommendations are made to facilitate its further improvements.

Until now, every garment that is product in Zara’s factories around the world has to travel back to Spain in order to go through quality controls, and is then send to its distributors. But the continuous flows of goods from all the productions sites to Spain and from Spain to the markets of sell, as well as the relative communication flows necessary to such a business model will inevitably slow down as Zara will have to deal with a constantly growing number of customers. Thus, the highly centralized information system of Zara seems not to be easily applicable in Asia, in addition to being time and money consuming.