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ASSIGNMENT
ON
Topic: Marketing Practices of SQARE TEXTILES LTD
Course Code & Title: MKT 5401, Marketing Management

Submitted to:
Md. Idris Ali
Assistant Professor
Department of Business Administration

Prepared By:
MD. Mahamudul Bari
ID No: 133-060-0-451
MBA in Apparel Merchandising
Batch No: 133
Section: E2
Date: 16th August 2014

Title Page

Assignment
On
Marketing Practices of Square Textiles Ltd
By
MD.Mahamudul Bari
ID No: 133-060-0-451
Section E2
BGMEA University of Fashion & Technology

ACKNOWLEDGEMENT

At the very beginning, I acknowledge the infinite blessing and profound
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ACRONYMS

( DSE ) = Dhaka Stock Exchange
(CSE) = Chittagong Stock Exchange
(WTO) = World Trade Organization

(EPS) = Earning Per Share

(SWOT) = Strength, Weakness, Opportunity, Threats

(BATEXPO) = Bangladesh Apparel & Textile Exposition

References

• http://www.bgmea.com.bd

• http://www.bkmea.com.

• http://en.wikipedia.org/wiki/Bangladesh_textile_industry

• Marketing Management by Philip Kotler & Kevin Lane Keller.

• Square Textiles Annual report 2012-2013

• http://textile.squaregroup.com/Square%20Textiles%20Annual%20Report%202012.pdf

Table of Contents

Title Page 2
Acknowledgement 3
Executive Summary 4
Acronyms 5
References 6
Table of Contents 7,8

CHAPTER-1 : Introduction

1.0:
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