Should Alcohol Advertising Be Restricted

• The awareness of alcohol consumption can be harmful to personal healthiness and society (drunk-driving, violation etc.) may have unfavourable effects on beer companies.

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home.

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009 (The Center).

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Regardless, these magazines are attainable to people of all ages and can be a negative influence for young adults. The key factor that advertisers of alcoholic beverages should consider is that children can indeed come across these magazines. Young people from ages twelve to twenty are several times more likely to see alcohol advertisements than adults would during this time period (Hopkins n.pag.). Magazines and advertisements illustrate the consumption of alcohol and they try to enrapture the mind of children.

Many advertisements for alcohol make people think it is a good idea to consume it, that is it beneficial for them. The purpose of this is for industries to make money, not necessarily tell the truth. They connect products with positive desirable images.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

The laws concerning the minimum drinking age in this country sometimes seem ridiculous and unnecessary. In this paper, I will discuss why certain laws are unfair and I will provide alternatives to certain problems concerning underage drinking and binge drinking.

Alcohol marketers have started to move their advertising efforts into digital and social media venues (Hoffman et al., 2014). Researchers estimate that approximately two-thirds of alcohol marketing is conducted via new media. Famous music, movies, and television shows have noticeable references to alcohol and drugs, these references as well as the move of advertising to digital and social media venues. The research team of Hoffman et al. continued research of the links among social media use and alcohol-related digital marketing. College students completed online surveys to measure their exposure to social and online media in general and their alcohol-related digital media use and alcohol use. Hoffman et al. found that young people with a positive conotation to alcohol advertising hold more favorable expectancies for drinking, approve of drinking at higher levels, believe drinking is common, and have greater intentions to drink than those that have a negative response to alcohol advertising. Overall, the results showed that participants’ use of digital media alcohol-marketing applications predicted their alcohol consumption and problem drinking. Hoffman et al.’s study gave insight on college student’s opinions on marketing and alcohol and drug use instead of just investigating how prevalent it is in media. The current study included student’s views on marketing to fully understand if the marketing truly affects student’s opinions (see

We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something "cool".

When people think about alcohol, they think about a strong colorless volatile flammable liquid that is the intoxicating constituent of wine, beer, spirits, and other drinks. I strongly oppose the use of this beverage because this can be a very dangerous beverage to teenagers and adults. Alcohol has caused a lot of problems in the economy, and if people continue to misuse alcohol the number of deaths from alcohol will increase instead of decreasing. According to the National Highway Traffic Safety Administration statistics in 2011, the amount of 9,878 people died in drunk driving crashes, one every 53 minutes. Alcohol should be banned because alcohol is a really dangerous beverage which has brought a lot of sorrow and tragic stories

In terms of this proposed ad in this case, it can be argued that the theory would likely support a decision of approving the ad as the manipulative advertising in this case generates more utility than a purely informative advertising. A prominent economist, Theodore Levitt, argues that consumers demand more than pure operating functionality from the products they buy, meaning they demand an expanded functionality which includes helping solve problems of life (Tittle, 101). In this case then, it can be argued that if Levitt’s idea holds true, then the teenage consumers of the beverage would want the drink to solve issues of life like sex appeal and peer acceptance, which in turn would serve to maximize the utility for the majority of the consumers of the product. Counteractively, it can also be potentially argued that the long term harm of promoting the beverage with an ad of this nature could be that teenagers would be encourage to hold “beer parties”, albeit with non-alcoholic beverage, which could lead to a preference of switching to alcoholic drinks once the teens grow up. Processes that create and feed such desires are not utility maximizing (Tittle, 103) since in the long run it would end up harming the consumers. However, I feel that this latter argument is not strong enough to suggest that utilitarianism would point to a rejection of this ad since the long term harm probably will