Should Car Manufactures Be Able For Sell Directly With Consumers?

Looking out three to five years, does total reliance on independent dealers continue to make sense? Why or why not?

The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.

· The standardization of industry product: Vehicles products are standardized even though we still can find some differentiation between auto companies. For the consumers who feel they can find the equivalent vehicles between companies, they will compare them. However, since there are brand loyalty among the consumers in choosing a vehicle related to its differentiation, the switching costs for consumers may be high. Thus, the bargaining power of buyers seems to be moderate.

For as long as I can remember, I have always been intimidated by the thought of purchasing my next car at a car dealership. It all seems so, let’s just say, overwhelming. The masses of car sales people scrambling around you trying to make the next sale. The huge clutter of vehicles to choose from and I cannot decide which one to get. The staggering pressure to make that final decision. Could anything be worse? The day finally arrived when I had to make a venture into what seemed liked chaos. Pulling into the parking lot of the car dealership I was astonished at what I saw. I had to ask myself, were my preconceptions of a car dealership accurate?

The company gets 80% of its sales from the DIY market segment. This means that the company relies heavily on the DIY market segment. The company has invested heavily in the DIY market segment as most of its sales come from this segment. Cars are becoming more durable and complex thus this requires the help of consumers in understanding their cars this means that they turn to AutoZone for advice. AutoZone provides consumers in the DIY segment with information through its employees. Additionally, the company has created a consumer website where a consumer in the DIY segment can access information rather than visiting the AutoZone stores. Vehicle parts retailers have recorded increase in sales to car dealers, garages and service stations as more consumers turn to them for help to repair the complex cars, this situation made it clear to AutoZone that it requires educating its

Company S is a new manufacturer entering the scooter market. The company’s objective is to motivate dealerships as intermediaries. Company S wants the existing scooter dealerships to sell its product instead of the competitions. The company will motivate the dealerships as intermediaries through Incentive Programs, Profit Opportunities, Sales Quotas, Decision Making, and Frequent/Timely Delivery.

Opportunity: The electric automotive industry and Tesla should decrease both the costs of its batteries and in renewable energy to attract more purchasing customers.

Used-car dealers are associated with many stereotypes. Many of them are untrue. These salesmen are usually just trying to sell cars to their customers while keeping them satisfied all at the same time. Unfortunately, most people choose to believe the common misconceptions that are among these car dealers. One misconception is that the salesmen strongly dislike internet customers. This way of thinking is false. Companies such as TrueCar are actually cost-effective marketing channels. Most car dealerships welcome online customers with open arms. The biggest misconception is that these dealers are driven by greed. Once again, this is false. They are people too. These people do not use tricks to close any deal. Basically, they are making sure that they are able to meet their sales goals. If they are not able to successfully achieve their goal, then a salary decrease or even job loss are possible outcomes.

Arnold Communications undertook extensive market research in order to understand the modern VW buyer and their position in the industry. They set about collecting primary data through extensive interviews, visiting 95 of the top VW dealers and drving VX over 50,000 miles

Upon entering a supermarket or shopping mall, thousands of products stand on shelves fighting for the customer's attention. In order to win the eyes of customers, products must be able to sell themselves. Manufacturers

“If I had asked people what they wanted, they would have said faster horses,” this statement, made by Henry Ford centuries ago still fits appropriately for automobiles as well as automotive retailing industry in general terms. The global automotive retail market is all the more challenging and developing at a pace never seen and experienced before.

The gross inequality of bargaining position occupied by the auto consumer is apparent. There is no competition among the car makers in the area of express warranty. Because there is no competition with respect to the protection guaranteed to the buyer, there is lacking an incentive to guarantee the safe construction of the

There are two key channels what LM uses to deliver value for its customers: the community and the regional microfactories. The community is a core element of LM’s business model and consists of a group of car enthusiasts and designers who communicate mainly on an online platform, but they also meet in person during events organized by LM. Microfactories serve as places for car manufacturing but they mean a lot more for the company. They are places to gather together with the community and to work together with customers whilst assembling. Both key channels are important parts of LM’s marketing strategy and play a prominent role in the customer experience. LM uses mainly these own and direct channels to reach its customers. It raises awareness about its cars using mostly its website. This platform also helps potential customers in evaluating the offerings of LM as community members share their opinion, knowledge and experience there. The purchase, the delivery and the after sales service happen through the channel of microfactories.

The development of marketing concept from a Product orientation to a Sales orientation and finally a Marketing orientation has signified an important change in how we understand and conceptualizes marketing in the 21st century. It signified an increased focus in the behavior of consumers and how by applying different marketing strategies organizations have been able to influence the way in which consumers react to their potential needs and how marketers can change their strategy to target different consumers wants. An assessment has been made in this essay looking at the development of the Volkswagen (herein referred to as VW) polo hatchback model.

2) There are significant differences between the traditional Porsche customer and Cayenne and Panamera customers. The traditional Porsche customer is interested in exclusivity, in having a niche car, different than others. The Cayenne and Panamera customers are also interested in the utility of the car. In other words, they are interested in the storage capacity of the car and in the power of its engine. There are also financial differences between these types of customers. The traditional Porsche buyers have greater financial power in comparison with other buyers. This means that the Cayenne and Panamera customers' purchasing decision process is also based on the price of the car. Therefore,