Essay about Should Companies Embrace Social Business?

957 Words Aug 24th, 2013 4 Pages
SHOULD COMPANIES EMBRACE SOCIAL BUSINESS? Case Study 1 BUS5460 Management Information Systems Dr. Mark Revels

By: Mark A. Torres

Should companies embrace social business?

Identifying the major that pose a deterrent as to why companies do not embrace social media is comprehensive. In our case study, three distinct issues are raised. Those include low adoption rates by employees, cumbersome features that employees never use, and difficulty to measure the impact that social media has to productivity.
The issue with low adoption rates falls primarily into friendly user manipulation. Many of the people who design the internal social networks are IT department personnel without the
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This is a direct reflection of management not allowing a portion of an employees work schedule to accomplish this. This is as simple as prioritizing this training, or softening the work load of a period of time to allow for such training. Many of these new programs need to be incentivized for the employee. If management can show how using these tools can produce tangible results that increase productivity and revenue, management should show how bonuses can correlate.
Organizationally, companies should not overburden their workforce with an overly cumbersome program that is riddled with features that they will never use. This reason has led to half of the respondents on a survey mentioned in the text that they believe the social networks have very little impact on employee retention, the speed of making decisions, or the reduction of meetings.
In technology, IT departments or third party companies selling their software to companies should create a product that will be attractive to the end user. Many of these programs are difficult to use, and many believe that they are not useful. Also creating an internal system that can measure analytical data that will assist management in the measuring the correlation that the social networks have on performance and the value they bring to the organization.
Why have each of the companies described in this case been successful in implementing internal social networks? Explain your answer.
There are many